Home October Newsletter 2024 From SXSW success to data privacy, and the impact of AI on personalisation - October has been jam packed. October saw the highly anticipated return of SXSX Sydney and ADMA once again hosted a series of engaging and interactive panels covering trending topics like privacy, dark patterns and what the future marketer of 2030 looks like. If you missed out on our sold-out sessions, you can catch up on the insights here. October is also cyber security awareness month, so our next privacy series instalment explores the distinct difference between data privacy and data security. With AI continuing to dominate as a hot topic, we chatted to Ryan Bodger from Now We Collide for his insights on how AI is affecting personalisation. Then, Paul Sinkinson, Managing Director (ANZ) at Analytic Partners, shares his insights on how an obsession with real-time measurement kills campaigns and ROI. We also caught up with Katie Malone, Marketing Director of P&O Cruises, for our ADMA Spotlight where she shared how she’s driving the growth of Australia’s largest cruise business and bridging the gap between brand and performance marketing. We’re also introduced to the MarTech Mavericks, an Optimizely initiative aimed to address the diversity and gender bias in the technology industry. It’s a bumper edition with something for everyone. 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ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Blog FROM THE CEO 22nd Feb 2022 4 min When standing still is not an option, we keep the industry moving Marketing has never been more exciting. But if you stand still in this fast-paced world you will fall behind. Webinar 14th Feb 2022 Skills Assessment Webinar Forget The Great Resignation, it's time for the Great Marketing Education! ADMA is calling for The Great Marketing Education to empower, invest in and retain your marketing top talent by building their capabilities. Article 08th Feb 2022 12 min Global developments to watch in 2022 From tech trends to global policy-making and legislative developments, 2022 promises to be a fascinating – and complicated – year for privacy and data protection. New laws, enforcement actions, litigation, and self regulatory initiatives look like companies will be kept busy. Whitepaper 02nd Feb 2022 6 mins 2022 Digital Marketing Trends It’s no secret that the digital marketing landscape is changing. New platforms, new technologies and new customer interaction opportunities represent exciting potential, but staying up to date with key trends can feel overwhelming. 01st Feb 2022 9 min Summary: ADMA's submission in response to the Attorney-General Department's Privacy Act Review Discussion Paper In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. 22nd Dec 2021 13 mins Submission in response to the Exposure draft of the Privacy Legislation Amendment Proposals for revision of the Privacy Act 1988 have been eagerly awaited since the Government stated its commitment to strengthening privacy protections and requiring social media providers and entities trading in personal information to develop a code of practice. Load More
ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more
The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more
How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more
Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more
ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more
Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more
Blog FROM THE CEO 22nd Feb 2022 4 min When standing still is not an option, we keep the industry moving Marketing has never been more exciting. But if you stand still in this fast-paced world you will fall behind.
Webinar 14th Feb 2022 Skills Assessment Webinar Forget The Great Resignation, it's time for the Great Marketing Education! ADMA is calling for The Great Marketing Education to empower, invest in and retain your marketing top talent by building their capabilities.
Article 08th Feb 2022 12 min Global developments to watch in 2022 From tech trends to global policy-making and legislative developments, 2022 promises to be a fascinating – and complicated – year for privacy and data protection. New laws, enforcement actions, litigation, and self regulatory initiatives look like companies will be kept busy.
Whitepaper 02nd Feb 2022 6 mins 2022 Digital Marketing Trends It’s no secret that the digital marketing landscape is changing. New platforms, new technologies and new customer interaction opportunities represent exciting potential, but staying up to date with key trends can feel overwhelming.
01st Feb 2022 9 min Summary: ADMA's submission in response to the Attorney-General Department's Privacy Act Review Discussion Paper In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
22nd Dec 2021 13 mins Submission in response to the Exposure draft of the Privacy Legislation Amendment Proposals for revision of the Privacy Act 1988 have been eagerly awaited since the Government stated its commitment to strengthening privacy protections and requiring social media providers and entities trading in personal information to develop a code of practice.