Home October Newsletter 2024 From SXSW success to data privacy, and the impact of AI on personalisation - October has been jam packed. October saw the highly anticipated return of SXSX Sydney and ADMA once again hosted a series of engaging and interactive panels covering trending topics like privacy, dark patterns and what the future marketer of 2030 looks like. If you missed out on our sold-out sessions, you can catch up on the insights here. October is also cyber security awareness month, so our next privacy series instalment explores the distinct difference between data privacy and data security. With AI continuing to dominate as a hot topic, we chatted to Ryan Bodger from Now We Collide for his insights on how AI is affecting personalisation. Then, Paul Sinkinson, Managing Director (ANZ) at Analytic Partners, shares his insights on how an obsession with real-time measurement kills campaigns and ROI. We also caught up with Katie Malone, Marketing Director of P&O Cruises, for our ADMA Spotlight where she shared how she’s driving the growth of Australia’s largest cruise business and bridging the gap between brand and performance marketing. We’re also introduced to the MarTech Mavericks, an Optimizely initiative aimed to address the diversity and gender bias in the technology industry. It’s a bumper edition with something for everyone. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 29th Aug 2022 6 mins Destination NSW: Members Spotlight Kathryn Illy, General Manager of Consumer Marketing at Destination NSW, is committed to gaining marketers a proper seat at the C-suite table. Here, she talks upskilling, career advancement and why we shouldn’t get sucked into the data swamp. Blog FROM THE CEO 22nd Aug 2022 7 mins Bravery, strength and learning from mistakes Earlier this month, our CEO Andrea Martens sat down at Advertising Week APAC to share her advice for aspiring leaders. Here are four key learnings drawn from her career so far. Research 18th Aug 2022 60 mins Digital Pulse 2022 More than ever, we can see the need for digital skills in the professional life of all Australians, not just those in the technology sector. In a constantly changing landscape, its vital for marketers to know what's on the horizon. This report highlights digital trends within Australia, additionally bringing to light what marketers need to be ready for. Article 27th Jul 2022 8 mins 5 things you need to know when working with influencers Influencers across social platforms like Instagram, TikTok and Youtube are reaching cult-like status. Zip Co’s CMO Steve Brennan shares five things you need to do to boost your influencer marketing game. Article 18th Jul 2022 6 mins Could uncertainty make your data useless? Feeling uncertain can have a major impact on how we do business and live our lives. Alex Hayes, Principal, Clear Hayes Consulting explores our collective uncertainty tolerance and what current events mean for marketers. Article 14th Jul 2022 7 mins XPON Technologies: Members Spotlight Jennifer Killian, Chief Marketing & Experience Officer at XPON is no stranger to the rapidly evolving world of marketing. A dab hand at helping brands prepare for the future, here she explores the techniques she's used to add value across her career. Load More
ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more
The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more
How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more
Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more
ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more
Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more
Article 29th Aug 2022 6 mins Destination NSW: Members Spotlight Kathryn Illy, General Manager of Consumer Marketing at Destination NSW, is committed to gaining marketers a proper seat at the C-suite table. Here, she talks upskilling, career advancement and why we shouldn’t get sucked into the data swamp.
Blog FROM THE CEO 22nd Aug 2022 7 mins Bravery, strength and learning from mistakes Earlier this month, our CEO Andrea Martens sat down at Advertising Week APAC to share her advice for aspiring leaders. Here are four key learnings drawn from her career so far.
Research 18th Aug 2022 60 mins Digital Pulse 2022 More than ever, we can see the need for digital skills in the professional life of all Australians, not just those in the technology sector. In a constantly changing landscape, its vital for marketers to know what's on the horizon. This report highlights digital trends within Australia, additionally bringing to light what marketers need to be ready for.
Article 27th Jul 2022 8 mins 5 things you need to know when working with influencers Influencers across social platforms like Instagram, TikTok and Youtube are reaching cult-like status. Zip Co’s CMO Steve Brennan shares five things you need to do to boost your influencer marketing game.
Article 18th Jul 2022 6 mins Could uncertainty make your data useless? Feeling uncertain can have a major impact on how we do business and live our lives. Alex Hayes, Principal, Clear Hayes Consulting explores our collective uncertainty tolerance and what current events mean for marketers.
Article 14th Jul 2022 7 mins XPON Technologies: Members Spotlight Jennifer Killian, Chief Marketing & Experience Officer at XPON is no stranger to the rapidly evolving world of marketing. A dab hand at helping brands prepare for the future, here she explores the techniques she's used to add value across her career.