Home October Newsletter 2024 From SXSW success to data privacy, and the impact of AI on personalisation - October has been jam packed. October saw the highly anticipated return of SXSX Sydney and ADMA once again hosted a series of engaging and interactive panels covering trending topics like privacy, dark patterns and what the future marketer of 2030 looks like. If you missed out on our sold-out sessions, you can catch up on the insights here. October is also cyber security awareness month, so our next privacy series instalment explores the distinct difference between data privacy and data security. With AI continuing to dominate as a hot topic, we chatted to Ryan Bodger from Now We Collide for his insights on how AI is affecting personalisation. Then, Paul Sinkinson, Managing Director (ANZ) at Analytic Partners, shares his insights on how an obsession with real-time measurement kills campaigns and ROI. We also caught up with Katie Malone, Marketing Director of P&O Cruises, for our ADMA Spotlight where she shared how she’s driving the growth of Australia’s largest cruise business and bridging the gap between brand and performance marketing. We’re also introduced to the MarTech Mavericks, an Optimizely initiative aimed to address the diversity and gender bias in the technology industry. It’s a bumper edition with something for everyone. 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ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 28th Aug 2023 11 mins Learning from adversity: Mel Hopkins shares the bold thinking, bravery and instincts that drive her as a CMO Former Optus marketing chief and now Seven Network’s CMO, Mel Hopkins, shares the career learnings that have helped her foster boldness, bravery and determination as a marketer and where she sees the future of marketing leadership. Article 28th Aug 2023 9 mins Keeping audiences engaged: How Transhuman’s Amanda Johnstone sees AI helping marketers Australian AI expert and internationally respected technologist, Amanda Johnstone, gives us an inside look at the insights and emerging technologies fuelling her keynote at ADMA Global Forum Article 28th Aug 2023 8 mins Why Mark Ritson wants to talk about the inseparable link between brand and data Mini MBA of Marketing founder and former marketing professor, Mark Ritson, reveals the impetus behind his locknote presentation at this year’s ADMA Global Forum. Data might well be on the lips of every modern marketer, but using data for brand positioning and strategy remains a gap Mark Ritson sees across the industry today. Article 28th Aug 2023 Protecting your best asset: Why Frank Body's Jess Hatzis is so keen on brand marketing Frank Body co-founder and CMO, Jess Hatzis, has spent her entire career pursuing innovative, cost-effective ways to undertake brand building that flows through to other performance and metric-drive channels. So it’s not surprisingly the topic she’s eager to talk with ADMA Global Forum attendees. Article 10th Aug 2023 10 More dynamic speakers revealed as ADMA looks to help you elevate your marketing game From generative AI to marketing adaptability, ADMA’s latest Global Forum speakers are ready to help you elevate your marketing game. FROM THE CEO 10th Aug 2023 8 mins Beyond the AI Hype: The Crucial Role of Responsible Governance The insurgence of AI is increasingly impacting the marketing sphere. CEO Andrea Martens provides her thoughts on conquering AI and how to use it as a catalyst for growth. Continuingly, she outlines the necessity for a strategic framework to be implemented in order to combat the 'Wild West-like' phase that AI is currently in. Load More
ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more
The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more
How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more
Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more
ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more
Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more
Article 28th Aug 2023 11 mins Learning from adversity: Mel Hopkins shares the bold thinking, bravery and instincts that drive her as a CMO Former Optus marketing chief and now Seven Network’s CMO, Mel Hopkins, shares the career learnings that have helped her foster boldness, bravery and determination as a marketer and where she sees the future of marketing leadership.
Article 28th Aug 2023 9 mins Keeping audiences engaged: How Transhuman’s Amanda Johnstone sees AI helping marketers Australian AI expert and internationally respected technologist, Amanda Johnstone, gives us an inside look at the insights and emerging technologies fuelling her keynote at ADMA Global Forum
Article 28th Aug 2023 8 mins Why Mark Ritson wants to talk about the inseparable link between brand and data Mini MBA of Marketing founder and former marketing professor, Mark Ritson, reveals the impetus behind his locknote presentation at this year’s ADMA Global Forum. Data might well be on the lips of every modern marketer, but using data for brand positioning and strategy remains a gap Mark Ritson sees across the industry today.
Article 28th Aug 2023 Protecting your best asset: Why Frank Body's Jess Hatzis is so keen on brand marketing Frank Body co-founder and CMO, Jess Hatzis, has spent her entire career pursuing innovative, cost-effective ways to undertake brand building that flows through to other performance and metric-drive channels. So it’s not surprisingly the topic she’s eager to talk with ADMA Global Forum attendees.
Article 10th Aug 2023 10 More dynamic speakers revealed as ADMA looks to help you elevate your marketing game From generative AI to marketing adaptability, ADMA’s latest Global Forum speakers are ready to help you elevate your marketing game.
FROM THE CEO 10th Aug 2023 8 mins Beyond the AI Hype: The Crucial Role of Responsible Governance The insurgence of AI is increasingly impacting the marketing sphere. CEO Andrea Martens provides her thoughts on conquering AI and how to use it as a catalyst for growth. Continuingly, she outlines the necessity for a strategic framework to be implemented in order to combat the 'Wild West-like' phase that AI is currently in.