Home May Newsletter May Newsletter 2024: SPAM Act violations, cookie depreciation and behavioural economics We cannot believe we are in the final month of this financial year. Time is certainly flying and in the world of marketing, thing continue to evolve rapidly. This month we've pulled together some great articles for marketers to reflect on. To kick off, we talk to Dan Monheit, one of Australia's leading behavioural experts on why understanding behavioural economics can unlock a marketing superpower. We also profile, Lahnee White, CMO of G'Day Group who generously shares her journey as a marketer to date, talks about how her team is tackling the industry's latest trends, and offers advice to the next generation of marketers. We take a look at the Spam Act, which has been around for over 20 years however breaches continue to happen - so what are businesses still not getting right? We offer reminders to marketers to help them brush up on the basics. With Google once again announcing the delay of third-party cookie depreciation we take a look at the changing landscape and remind marketers about the importance of preparing for the inevitable. We've updated the ADMA IQ Course Guide – so if you’re looking to upskill you can browse our current courses and certificates. And as a special EOFY offer, until 30 June, you can save 30% on all ADMA IQ courses and certificates. ADMA Global Forum is set for 20 August 2024 at the Hyatt Regency Hotel in Sydney. Tickets will be on sale soon - don't miss out on the most anticipated marketing event of the year! FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther EOFY Offer - save 30% now! It’s time to think about the year ahead and invest in professional development with courses and certificates that are curated for industry, by industry. Apply code EOFY2024 at checkout to save 30% on all ADMA IQ courses and certificates before 30 June. With FY2025 around the corner, now is the perfect time to be planning and investing in professional development. Save now Spam Act- What are businesses still not getting right? Its been just over 20 years since the rollout of the SPAM Act, however businesses are still not getting it right. Given the increased focus by regulators, it's paramount you brush up on your understanding of the SPAM laws before hitting send on your next marketing campaign. Read more RIP third-party cookies: The future of marketing across media platforms Google may have delayed the phasing out of third party cookies again, but it doesn’t mean we should delay strategizing our next move. Let’s dive into how cookie depreciation is shaping the future for marketers. Read more The Marketer's Superpower: Why you need to understand behavioural economics Behavioural Economics. Stuffy psychology theory - or the key to your next game-changing campaign? We sat down with Dan Monheit, one of Australia’s leading specialists, to find out more. Read more CMO Spotlight: Lahnee White, CMO of G'Day Group, on the "best job in Australia" This month, we’re talking to Lahnee White, CMO of G’day Group, on her journey so far, how her team is tackling the industry’s latest trends and her advice to the new generation of marketers. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. Contact ADMA Membership- Did you know? We offer regulation and advocacy guidance sessions with our in-house experts as well as ongoing support in terms of advocating with key industry bodies on critical regulatory issues on behalf of the industry. On top of this, ADMA offers regulatory training and education through data pass, a comprehensive series of online modules focused on privacy and compliance and additional short courses designed to top up your teams regulatory knowledge. Learn More
EOFY Offer - save 30% now! It’s time to think about the year ahead and invest in professional development with courses and certificates that are curated for industry, by industry. Apply code EOFY2024 at checkout to save 30% on all ADMA IQ courses and certificates before 30 June. With FY2025 around the corner, now is the perfect time to be planning and investing in professional development. Save now
Spam Act- What are businesses still not getting right? Its been just over 20 years since the rollout of the SPAM Act, however businesses are still not getting it right. Given the increased focus by regulators, it's paramount you brush up on your understanding of the SPAM laws before hitting send on your next marketing campaign. Read more
RIP third-party cookies: The future of marketing across media platforms Google may have delayed the phasing out of third party cookies again, but it doesn’t mean we should delay strategizing our next move. Let’s dive into how cookie depreciation is shaping the future for marketers. Read more
The Marketer's Superpower: Why you need to understand behavioural economics Behavioural Economics. Stuffy psychology theory - or the key to your next game-changing campaign? We sat down with Dan Monheit, one of Australia’s leading specialists, to find out more. Read more
CMO Spotlight: Lahnee White, CMO of G'Day Group, on the "best job in Australia" This month, we’re talking to Lahnee White, CMO of G’day Group, on her journey so far, how her team is tackling the industry’s latest trends and her advice to the new generation of marketers. Read more