Home March Newsletter 2025 March mania covers scam prevention, AI powered chatbots, the digital marketing paradox and more March started with International Women’s Day and ADMA was proud to showcase so many of the amazing women kicking goals in our industry. We also had the opportunity to hear from ADMA CEO, Andrea Martens, about the playbook for women in marketing leadership. We hosted a webinar in collaboration with the OAIC about the critical privacy and enforcement issues CMOs need to understand. ADMA’s Head of Regulatory and Advocacy, Sarah Waladan, then penned a few thoughts on how marketers can collaborate with legal in the great privacy overhaul. This month, our regular Privacy Series explores the new Scams Prevention Framework. While our next instalment of our limited series, The Weakest Link, focuses on the consumer and how they can improve their contribution to the data privacy chain. Our Regulatory Spotlight this month is with the Chair of ADMA’s Regulatory and Advocacy Working Group, Peter Leonard, an expert in data and technology with decades of experience in business law. And if you think you know the difference between data security and data privacy, put your knowledge to the test with our quiz. Finally, we look at how AI-powered chatbots are redefining customer interactions and the digital marketing paradox: Why experience alone isn’t enough. Plus, if you're keen to attend Cairns Crocodiles in May, don't miss your chance to secure early bird pricing and save 35% with the code ADMA35. Or if you're looking to upskill and conquer your marketing capability gaps, you can currently save 20% on all ADMA courses and certificates with the code CONQUER20.* FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. The Privacy Series: Scam Prevention Framework To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Read more The Weakest Link: The Consumer ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the consumer, the platform, the agency, the government, and the board – all with the potential to be ‘the weakest link’. In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall. Read more AI-powered chatbots are redefining customer interactions - here’s how Discover how a new generation of chatbots is transforming customer engagement with insights from digital transformation expert Simone Blakers. Read more Beyond quotas: The playbook for women in marketing leadership As global diversity policies shift and businesses face some huge challenges, the time is now to go beyond mentorship and quotas to actively sponsor and train women for executive roles. Andrea Martens, CEO of ADMA, explores the leadership skills women need for real career progression. Read more Conquer Your Marketing Capability Gap We're already three months into 2025, and if you haven't already, it's time to start thinking about your next opportunity to upskill. Apply the code CONQUER20 at checkout to save 20% on all ADMA IQ courses and certificates*. This offer ends on 6 April 2025. Terms and conditions apply Find out more The digital marketing paradox: Why experience alone isn’t enough Hands-on digital marketing experience is invaluable, but without targeted training, you risk falling behind. Learn how to keep up in our latest article. Read more International Women's Day 2025 - Round up This International Women's Day, 8 March, ADMA spotlighted all the incredible women who work in marketing. This year’s International Women's Day theme was #MarchForward and we encouraged people to recognise and nominate women in marketing who take bold steps to turn commitments into action, and strive for change. Take a look at our amazing nominees. Read more Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group. With decades of experience in business law and digital compliance, Peter shares insights into the shifting regulatory landscape, the growing focus on accountability and what marketers must do to stay ahead in an increasingly complex environment. Read more ADMA Data Security vs Data Privacy Quiz Data security and data privacy are often used interchangeably, but they’re not the same. Data security focuses on protecting data from threats, breaches, and unauthorized access, while data privacy is about how data is collected, shared, and used responsibly. Think you know the difference? Take the test and find out! Read more How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought. Read more Cairns Crocodiles: Early Bird Tickets on Sale If you're keen to attend Cairns Crocodiles in May, don't miss your chance to secure early bird pricing and save 35% with the code ADMA35. Find out more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 15th Apr 2025 4 mins Striking the Balance of Privacy and Security in the Retail Sector Can retailers truly achieve both privacy and security? At Retail Risk 2025, Privacy Commissioner Carly Kind says yes and explains why doing so is now a business imperative. Here’s what retailers need to know. Member-only 15th Apr 2025 CMO Crib Sheets ADMA’s CMO Crib Sheets are quick, practical summaries of the latest regulatory, privacy, and policy developments impacting marketers. Designed for senior marketing leaders, each sheet distills complex updates into easy-to-digest insights to help you stay informed, compliant, and ahead of change. Member-only CMO Crib Sheet - Tracking Pixels and Privacy Obligations 10th Apr 2025 5 mins CMO Crib Sheet - Tracking Pixels and Privacy Obligations The OAIC’s latest guidance outlines how organisations using tracking pixels must ensure compliance with the Australian Privacy Principles (APPs). While not banned, these tools raise significant privacy concerns, particularly around sensitive data, consent, and targeted advertising. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Scams Prevention Framework 10th Apr 2025 7 mins CMO Crib Sheet - Scams Prevention Framework The new Scams Prevention Framework introduces sector-wide obligations to combat scams targeting Australians, with marketing teams in regulated sectors playing a key role. Marketers will need to work closely with compliance teams to ensure data practices, customer interactions, and digital operations meet these new legal expectations. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Overview of Privacy Reform and Enforcement 10th Apr 2025 14 mins CMO Crib Sheet - Overview of Privacy Reform and Enforcement The CMO Crib Sheet outlines where privacy reform stands as of March 2025, unpacking key regulatory changes already in place and what’s to come. It also highlights how recent enforcement actions are shaping interpretation of the law, particularly around facial recognition, data scraping, and AI. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Enforcement Powers of the OAIC 10th Apr 2025 12 mins CMO Crib Sheet - Enforcement Powers of the OAIC The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facial recognition and data scraping. It emphasises the importance for marketers to prioritise transparency, fairness, and accountability in handling personal information. This is a members-only resource - log in with your member account to view. Load More
The Privacy Series: Scam Prevention Framework To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Read more
The Weakest Link: The Consumer ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the consumer, the platform, the agency, the government, and the board – all with the potential to be ‘the weakest link’. In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall. Read more
AI-powered chatbots are redefining customer interactions - here’s how Discover how a new generation of chatbots is transforming customer engagement with insights from digital transformation expert Simone Blakers. Read more
Beyond quotas: The playbook for women in marketing leadership As global diversity policies shift and businesses face some huge challenges, the time is now to go beyond mentorship and quotas to actively sponsor and train women for executive roles. Andrea Martens, CEO of ADMA, explores the leadership skills women need for real career progression. Read more
Conquer Your Marketing Capability Gap We're already three months into 2025, and if you haven't already, it's time to start thinking about your next opportunity to upskill. Apply the code CONQUER20 at checkout to save 20% on all ADMA IQ courses and certificates*. This offer ends on 6 April 2025. Terms and conditions apply Find out more
The digital marketing paradox: Why experience alone isn’t enough Hands-on digital marketing experience is invaluable, but without targeted training, you risk falling behind. Learn how to keep up in our latest article. Read more
International Women's Day 2025 - Round up This International Women's Day, 8 March, ADMA spotlighted all the incredible women who work in marketing. This year’s International Women's Day theme was #MarchForward and we encouraged people to recognise and nominate women in marketing who take bold steps to turn commitments into action, and strive for change. Take a look at our amazing nominees. Read more
Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group. With decades of experience in business law and digital compliance, Peter shares insights into the shifting regulatory landscape, the growing focus on accountability and what marketers must do to stay ahead in an increasingly complex environment. Read more
ADMA Data Security vs Data Privacy Quiz Data security and data privacy are often used interchangeably, but they’re not the same. Data security focuses on protecting data from threats, breaches, and unauthorized access, while data privacy is about how data is collected, shared, and used responsibly. Think you know the difference? Take the test and find out! Read more
How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought. Read more
Cairns Crocodiles: Early Bird Tickets on Sale If you're keen to attend Cairns Crocodiles in May, don't miss your chance to secure early bird pricing and save 35% with the code ADMA35. Find out more
Article 15th Apr 2025 4 mins Striking the Balance of Privacy and Security in the Retail Sector Can retailers truly achieve both privacy and security? At Retail Risk 2025, Privacy Commissioner Carly Kind says yes and explains why doing so is now a business imperative. Here’s what retailers need to know.
Member-only 15th Apr 2025 CMO Crib Sheets ADMA’s CMO Crib Sheets are quick, practical summaries of the latest regulatory, privacy, and policy developments impacting marketers. Designed for senior marketing leaders, each sheet distills complex updates into easy-to-digest insights to help you stay informed, compliant, and ahead of change.
Member-only CMO Crib Sheet - Tracking Pixels and Privacy Obligations 10th Apr 2025 5 mins CMO Crib Sheet - Tracking Pixels and Privacy Obligations The OAIC’s latest guidance outlines how organisations using tracking pixels must ensure compliance with the Australian Privacy Principles (APPs). While not banned, these tools raise significant privacy concerns, particularly around sensitive data, consent, and targeted advertising. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Scams Prevention Framework 10th Apr 2025 7 mins CMO Crib Sheet - Scams Prevention Framework The new Scams Prevention Framework introduces sector-wide obligations to combat scams targeting Australians, with marketing teams in regulated sectors playing a key role. Marketers will need to work closely with compliance teams to ensure data practices, customer interactions, and digital operations meet these new legal expectations. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Overview of Privacy Reform and Enforcement 10th Apr 2025 14 mins CMO Crib Sheet - Overview of Privacy Reform and Enforcement The CMO Crib Sheet outlines where privacy reform stands as of March 2025, unpacking key regulatory changes already in place and what’s to come. It also highlights how recent enforcement actions are shaping interpretation of the law, particularly around facial recognition, data scraping, and AI. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Enforcement Powers of the OAIC 10th Apr 2025 12 mins CMO Crib Sheet - Enforcement Powers of the OAIC The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facial recognition and data scraping. It emphasises the importance for marketers to prioritise transparency, fairness, and accountability in handling personal information. This is a members-only resource - log in with your member account to view.