March Newsletter 2025

March mania covers scam prevention, AI powered chatbots, the digital marketing paradox and more

March started with International Women’s Day and ADMA was proud to showcase so many of the amazing women kicking goals in our industry. We also had the opportunity to hear from ADMA CEO, Andrea Martens, about the playbook for women in marketing leadership.

We hosted a webinar in collaboration with the OAIC about the critical privacy and enforcement issues CMOs need to understand. ADMA’s Head of Regulatory and Advocacy, Sarah Waladan, then penned a few thoughts on how marketers can collaborate with legal in the great privacy overhaul.

This month, our regular Privacy Series explores the new Scams Prevention Framework. While our next instalment of our limited series, The Weakest Link, focuses on the consumer and how they can improve their contribution to the data privacy chain.

Our Regulatory Spotlight this month is with the Chair of ADMA’s Regulatory and Advocacy Working Group, Peter Leonard, an expert in data and technology with decades of experience in business law. And if you think you know the difference between data security and data privacy, put your knowledge to the test with our quiz.

Finally, we look at how AI-powered chatbots are redefining customer interactions and the digital marketing paradox: Why experience alone isn’t enough.

Plus, if you're keen to attend Cairns Crocodiles in May, don't miss your chance to secure early bird pricing and save 35% with the code ADMA35. Or if you're looking to upskill and conquer your marketing capability gaps, you can currently save 20% on all ADMA courses and certificates with the code CONQUER20.*

The Privacy Series: Scam Prevention Framework

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.

The Weakest Link: The Consumer

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the consumer, the platform, the agency, the government, and the board – all with the potential to be ‘the weakest link’. In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall.

AI-powered chatbots are redefining customer interactions - here’s how

Discover how a new generation of chatbots is transforming customer engagement with insights from digital transformation expert Simone Blakers.

Beyond quotas: The playbook for women in marketing leadership

As global diversity policies shift and businesses face some huge challenges, the time is now to go beyond mentorship and quotas to actively sponsor and train women for executive roles. Andrea Martens, CEO of ADMA, explores the leadership skills women need for real career progression.

Conquer Your Marketing Capability Gap

We're already three months into 2025, and if you haven't already, it's time to start thinking about your next opportunity to upskill. Apply the code CONQUER20 at checkout to save 20% on all ADMA IQ courses and certificates*. This offer ends on 6 April 2025. Terms and conditions apply

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The digital marketing paradox: Why experience alone isn’t enough

Hands-on digital marketing experience is invaluable, but without targeted training, you risk falling behind. Learn how to keep up in our latest article.

International Women's Day 2025 - Round up

This International Women's Day, 8 March, ADMA spotlighted all the incredible women who work in marketing. This year’s International Women's Day theme was #MarchForward and we encouraged people to recognise and nominate women in marketing who take bold steps to turn commitments into action, and strive for change. Take a look at our amazing nominees.

Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard

In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group. With decades of experience in business law and digital compliance, Peter shares insights into the shifting regulatory landscape, the growing focus on accountability and what marketers must do to stay ahead in an increasingly complex environment.

ADMA Data Security vs Data Privacy Quiz

Data security and data privacy are often used interchangeably, but they’re not the same. Data security focuses on protecting data from threats, breaches, and unauthorized access, while data privacy is about how data is collected, shared, and used responsibly. Think you know the difference? Take the test and find out!

How marketers can collaborate with legal in the great privacy overhaul

With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought.