March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter
On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do.
In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business.
Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation.
Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there.
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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here.
8 essential techniques to elevate your content marketing
How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing.
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Improving your marketing skillset in 2024
Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant.
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Credential Stuffing: How to protect your brand
Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves?
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Credential Stuffing Toolkit: Mitigate the risks of an attack
A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack?
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The future is personal: How AI is transforming customisation
The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation.
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You won’t want to miss this!
The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar.
More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more.
ADMA Membership - Did you know?
We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit.
Upskill on a budget and choose how to advance your marketing career with ADMA.
ICYMI: Checkout our resouces
In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
We all know how annoying unwanted emails and other electronic messages can be, but from a business standpoint, sending unwanted marketing communications is a waste of your marketing budget. It can do serious damage tot a brand's reputation.
Campaigns from both sides of the same sex marriage debate caused a bit of controversy over their use of SMS and robocalls. But are their tactics legal?
Businesses often run competitions (also known as trade promotions) to increase consumer engagement with their brand, product or service or to boost brand and product visibility. A Trade Promotion is a free-entry competition held by a business to promote its goods or services.
As of 1 July 2017, penalty units under Commonwealth law increased from $180 per unit to $210 per unit. This effectively means that fines have increased for failure to comply with the Privacy Act, Spam Act, the Do Not Call Register Act and the Australian Consumer Law.
So says Tom Ewing, senior director, at the research arm of the UK firm System1 Group. According to Ewing, if you want someone to keep handing over cash, keep on tugging at their heartstrings.
