Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. 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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 08th May 2017 5 mins New Standards for telemarketers and researchers The newly remade 2017 ACMA Telemarketing and Research Standard has recently come into effect. The Standard outlines the minimum contact they can expect from telemarketing and research organisations and reduce compliance and administrative costs to the industry. Article 27th Apr 2017 5 mins The collision of marketing and robotics: robots at your service Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the instantly recognised logo of Android. Article 13th Mar 2017 5 mins How Coca-Cola uses data to supercharge its superbrand status For 130 years, Coca-Cola has been a brand that is well-loved by the young and old in all corners of the globe. But resting on its laurels alone with a traditional marketing strategy wasn’t going Article 22nd Feb 2017 7 mins 7 lessons on staff training any business can benefit from It’s no secret that for any organisation, making sure employees’ skills are constantly up-to-date with the industry’s best practices and technology, is top of mind for not only the HR department but also senior management. Article 16th Feb 2017 10 mins How to stay competitive in the fast paced world of digital marketing I have been an avid reader of the New Scientist for over 20 years. It’s part of my weekend ritual to enjoy a cup of strong black coffee and immerse myself in what is happening in the world of physics, biology and of course, technology. Article 15th Feb 2017 4 mins Privacy, metadata and the new landscape In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 08th May 2017 5 mins New Standards for telemarketers and researchers The newly remade 2017 ACMA Telemarketing and Research Standard has recently come into effect. The Standard outlines the minimum contact they can expect from telemarketing and research organisations and reduce compliance and administrative costs to the industry.
Article 27th Apr 2017 5 mins The collision of marketing and robotics: robots at your service Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the instantly recognised logo of Android.
Article 13th Mar 2017 5 mins How Coca-Cola uses data to supercharge its superbrand status For 130 years, Coca-Cola has been a brand that is well-loved by the young and old in all corners of the globe. But resting on its laurels alone with a traditional marketing strategy wasn’t going
Article 22nd Feb 2017 7 mins 7 lessons on staff training any business can benefit from It’s no secret that for any organisation, making sure employees’ skills are constantly up-to-date with the industry’s best practices and technology, is top of mind for not only the HR department but also senior management.
Article 16th Feb 2017 10 mins How to stay competitive in the fast paced world of digital marketing I have been an avid reader of the New Scientist for over 20 years. It’s part of my weekend ritual to enjoy a cup of strong black coffee and immerse myself in what is happening in the world of physics, biology and of course, technology.
Article 15th Feb 2017 4 mins Privacy, metadata and the new landscape In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.