Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. 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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 29th Sep 2020 4 mins Same Same, but Different: How B2B and B2C Marketing Skills Stack Up While many of the principles are similar, there is no questioning business-to-business (B2B) marketing and business-to-consumer (B2C) marketing are two very different beasts. 21st Sep 2020 5 mins Crunching The Numbers: The Data Skills That Matter for Marketers But despite this fact, there is evidence to suggest data is not a top priority when it comes to skill development for marketers. Article 21st Sep 2020 7 mins 3Rs of the Next Digital Decade As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs -- Rights, Responsibility, and Regulation -- as what will define the future of our industry. Article 09th Sep 2020 6 mins Marketing Skills: What’s hot and what’s not in 2020 With the industry evolving at a rapid pace, a marketer would be forgiven for not knowing what the in-demand skills are in 2020. Is creativity still valued? Are we still talking about AI? What about data analytics? Article 07th Sep 2020 3 mins Help, my data’s swallowing me whole. Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Article 03rd Sep 2020 10 mins Australian Regulations Evolving to Boost Data Privacy Australian data protection laws have evolved quickly to regulate business data, which was once hyped by The Economist as the ‘new oil’. Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 29th Sep 2020 4 mins Same Same, but Different: How B2B and B2C Marketing Skills Stack Up While many of the principles are similar, there is no questioning business-to-business (B2B) marketing and business-to-consumer (B2C) marketing are two very different beasts.
21st Sep 2020 5 mins Crunching The Numbers: The Data Skills That Matter for Marketers But despite this fact, there is evidence to suggest data is not a top priority when it comes to skill development for marketers.
Article 21st Sep 2020 7 mins 3Rs of the Next Digital Decade As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs -- Rights, Responsibility, and Regulation -- as what will define the future of our industry.
Article 09th Sep 2020 6 mins Marketing Skills: What’s hot and what’s not in 2020 With the industry evolving at a rapid pace, a marketer would be forgiven for not knowing what the in-demand skills are in 2020. Is creativity still valued? Are we still talking about AI? What about data analytics?
Article 07th Sep 2020 3 mins Help, my data’s swallowing me whole. Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Article 03rd Sep 2020 10 mins Australian Regulations Evolving to Boost Data Privacy Australian data protection laws have evolved quickly to regulate business data, which was once hyped by The Economist as the ‘new oil’.