Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. 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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 08th Sep 2021 CMO Lunch & Learn: Mind the Gap Takeaways Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Article 19th Aug 2021 How to Ensure You Have a Robust Team As leaders strive to enable business transformation to stay ahead of the rapidly evolving marketing and regulatory landscape, it’s clear that success will come from developing teams with skills that provide a competitive advantage, and set individuals, teams and the business up for the future. Article 03rd Aug 2021 4 mins Opportunities for Marketers, driven by change Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. 29th Jul 2021 4 mins SPAM Regulations 2021 Its hard to be in the data-driven marketing industry and not hear the word SPAM – whether that is (hopefully just reading about other) businesses that have been found to have breached SPAM laws and Article 29th Jul 2021 Drawing out the end of third-party cookies must not delay marketers January 2020: Remember when in an announcement about building a more private web, Google outlined the two-year timing of its intention to phase out support of third-party cookies in Chrome? A few weeks later (due to a global pandemic) Australia went into its first lockdown. Article 14th Jul 2021 3 mins Changing Dynamics due to our new Data Landscape The changing data economy has highlighted the new skills we now need as crucial parts of our team to ensure we bolster internal excellence. Understanding who needs to upskill can often be difficult. Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 08th Sep 2021 CMO Lunch & Learn: Mind the Gap Takeaways Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Article 19th Aug 2021 How to Ensure You Have a Robust Team As leaders strive to enable business transformation to stay ahead of the rapidly evolving marketing and regulatory landscape, it’s clear that success will come from developing teams with skills that provide a competitive advantage, and set individuals, teams and the business up for the future.
Article 03rd Aug 2021 4 mins Opportunities for Marketers, driven by change Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
29th Jul 2021 4 mins SPAM Regulations 2021 Its hard to be in the data-driven marketing industry and not hear the word SPAM – whether that is (hopefully just reading about other) businesses that have been found to have breached SPAM laws and
Article 29th Jul 2021 Drawing out the end of third-party cookies must not delay marketers January 2020: Remember when in an announcement about building a more private web, Google outlined the two-year timing of its intention to phase out support of third-party cookies in Chrome? A few weeks later (due to a global pandemic) Australia went into its first lockdown.
Article 14th Jul 2021 3 mins Changing Dynamics due to our new Data Landscape The changing data economy has highlighted the new skills we now need as crucial parts of our team to ensure we bolster internal excellence. Understanding who needs to upskill can often be difficult.