Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 25th Oct 2022 4 mins Stronger penalties under the privacy act Attorney General Mark Dreyfus announced that he would table the Privacy Legislation Amendment (Enforcement and Other Measures) Bill 2022 in Parliament later this week. 24th Oct 2022 10 mins Navigating a Constantly Changing Privacy and Data Regulatory Landscape General The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Privacy law reform in Australia - included in ADMA's presentation at the iMedia Modern Media Summit in March 2022. Article 13th Oct 2022 8 mins 4 ways to stress-test your customer journey map Consumer buying habits continue to evolve. Shopping has become a truly omnichannel experience, so getting your omnichannel strategy right has never been more important. And this is where customer journey mapping comes in, so what are some steps in stress-testing your customer journey map? Article 06th Oct 2022 11 mins 5 tips for maintaining customer subscriptions Amidst rising interest rates, inflation and an impending recession, consumers around the world are re-prioritising what’s important and changing what and how they buy. So, what does this mean for brands and customer retention? And how can marketers maintain share of wallet in good times and in uncertainty? Article 06th Oct 2022 10 mins Your quick guide to customer journey mapping If you've heard about customer journey mapping, but aren't sure whats involved or how to get started, this guide is for you. Article 06th Oct 2022 11 mins 5 steps to build customer loyalty Amidst rising interest rates, inflation and an impending recession, consumers around the world are re-prioritising what’s important and changing what and how they buy. So, what does this mean for brands and customer retention? And how can marketers maintain share of wallet in good times and in uncertainty? Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 25th Oct 2022 4 mins Stronger penalties under the privacy act Attorney General Mark Dreyfus announced that he would table the Privacy Legislation Amendment (Enforcement and Other Measures) Bill 2022 in Parliament later this week.
24th Oct 2022 10 mins Navigating a Constantly Changing Privacy and Data Regulatory Landscape General The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Privacy law reform in Australia - included in ADMA's presentation at the iMedia Modern Media Summit in March 2022.
Article 13th Oct 2022 8 mins 4 ways to stress-test your customer journey map Consumer buying habits continue to evolve. Shopping has become a truly omnichannel experience, so getting your omnichannel strategy right has never been more important. And this is where customer journey mapping comes in, so what are some steps in stress-testing your customer journey map?
Article 06th Oct 2022 11 mins 5 tips for maintaining customer subscriptions Amidst rising interest rates, inflation and an impending recession, consumers around the world are re-prioritising what’s important and changing what and how they buy. So, what does this mean for brands and customer retention? And how can marketers maintain share of wallet in good times and in uncertainty?
Article 06th Oct 2022 10 mins Your quick guide to customer journey mapping If you've heard about customer journey mapping, but aren't sure whats involved or how to get started, this guide is for you.
Article 06th Oct 2022 11 mins 5 steps to build customer loyalty Amidst rising interest rates, inflation and an impending recession, consumers around the world are re-prioritising what’s important and changing what and how they buy. So, what does this mean for brands and customer retention? And how can marketers maintain share of wallet in good times and in uncertainty?