Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. 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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 12th Feb 2024 Privacy act, AI and demise of cookies: Uncertainty and challenges for marketers in 2024 ADMA CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Article 12th Feb 2024 12 mins Regulatory Changes: What's coming in 2024 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Let’s take a quick look at what is coming. Article 27th Nov 2023 8 mins CMOs reveal their top areas to upskill in 2024 Thinking about learning new skills in the next year? This is what some of Australia’s top CMOs have flagged as the ‘must try’ ADMA courses in 2024. Article 27th Nov 2023 8 mins ‘Dark patterns’ in the spotlight: Here’s what every Aussie marketer needs to know Smart marketing? Or misleading and deceptive? It’s a fine line. One that should compel every marketer to learn about ‘dark patterns’, so they can stop or avoid practicing them moving forward. Article 16th Nov 2023 Warning Bells on Spam Act Violations The Australian Communications and Media Authority (ACMA) has warned advertisers to stick to the rules this festive season as the industry watchdog prepares to crack down on brands during the end-of-year sales period. Article 25th Oct 2023 ADMA at SXSW in Sydney 2023 SXSW was in Sydney for the first time and it was a grand celebration of the convergence of tech, creativity, and culture. Like many others in the industry, ADMA was present and getting involved - find out how it all went down! Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 12th Feb 2024 Privacy act, AI and demise of cookies: Uncertainty and challenges for marketers in 2024 ADMA CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape.
Article 12th Feb 2024 12 mins Regulatory Changes: What's coming in 2024 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Let’s take a quick look at what is coming.
Article 27th Nov 2023 8 mins CMOs reveal their top areas to upskill in 2024 Thinking about learning new skills in the next year? This is what some of Australia’s top CMOs have flagged as the ‘must try’ ADMA courses in 2024.
Article 27th Nov 2023 8 mins ‘Dark patterns’ in the spotlight: Here’s what every Aussie marketer needs to know Smart marketing? Or misleading and deceptive? It’s a fine line. One that should compel every marketer to learn about ‘dark patterns’, so they can stop or avoid practicing them moving forward.
Article 16th Nov 2023 Warning Bells on Spam Act Violations The Australian Communications and Media Authority (ACMA) has warned advertisers to stick to the rules this festive season as the industry watchdog prepares to crack down on brands during the end-of-year sales period.
Article 25th Oct 2023 ADMA at SXSW in Sydney 2023 SXSW was in Sydney for the first time and it was a grand celebration of the convergence of tech, creativity, and culture. Like many others in the industry, ADMA was present and getting involved - find out how it all went down!