Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. 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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 22nd May 2025 9 mins The new rules of search: How AI is reshaping SEO SEO isn’t what it used to be. Like so many facets of marketing, it’s being reshaped by a singular, powerful force – artificial intelligence. With AI changing how content is created and discovered, it’s time to evolve your strategy. In our latest article, we unpack how AI is transforming SEO, with insights on AEO, GEO and how to optimise for visibility in AI-generated answers. Article 22nd May 2025 6 mins The Weakest Link Series: The Agency Agencies often act as an executional extension of a brand’s marketing team, and in doing so, they regularly handle personal and/or sensitive consumer information. In this article, we explore three key weaknesses agencies contribute to the privacy chain including fragmented accountability, a culture of speed over security, and inconsistent data handling standards. Article 22nd May 2025 10 mins ADMA reveals the most popular courses of FY25 As we approach the end of the fiscal year, ADMA reveals the most popular courses of FY25, showcasing some of the areas that marketers are focusing on. Article 15th May 2025 7 mins The Privacy Commissioner is ready. Are you? Why now is the time for marketers to prioritise privacy The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association for Data-Driven Marketing and Advertising (ADMA), shares what every marketer needs to know - and do - before the regulator comes knocking. Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities. Article 30th Apr 2025 12 mins The Privacy Series: Privacy Impact Assessments To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 22nd May 2025 9 mins The new rules of search: How AI is reshaping SEO SEO isn’t what it used to be. Like so many facets of marketing, it’s being reshaped by a singular, powerful force – artificial intelligence. With AI changing how content is created and discovered, it’s time to evolve your strategy. In our latest article, we unpack how AI is transforming SEO, with insights on AEO, GEO and how to optimise for visibility in AI-generated answers.
Article 22nd May 2025 6 mins The Weakest Link Series: The Agency Agencies often act as an executional extension of a brand’s marketing team, and in doing so, they regularly handle personal and/or sensitive consumer information. In this article, we explore three key weaknesses agencies contribute to the privacy chain including fragmented accountability, a culture of speed over security, and inconsistent data handling standards.
Article 22nd May 2025 10 mins ADMA reveals the most popular courses of FY25 As we approach the end of the fiscal year, ADMA reveals the most popular courses of FY25, showcasing some of the areas that marketers are focusing on.
Article 15th May 2025 7 mins The Privacy Commissioner is ready. Are you? Why now is the time for marketers to prioritise privacy The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association for Data-Driven Marketing and Advertising (ADMA), shares what every marketer needs to know - and do - before the regulator comes knocking.
Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities.
Article 30th Apr 2025 12 mins The Privacy Series: Privacy Impact Assessments To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.