Home July Newsletter 2024

From social media trends to first-party data and privacy – there’s a lot happening in marketing right now

We’re in countdown mode at ADMA as the return of Global Forum is fast approaching. In fact, it is now less than a month away. That’s why we’ve caught up with Master of Ceremonies Holly Ransom for her thoughts on getting comfortable with being uncomfortable. We’ve also leaned into some thought-provoking insights on change from Tom Goodwin who holds the title of #1 Voice in Marketing on LinkedIn for the fourth time. These stories are just a taste of what’s to come as we prepare to Elevate for the Future of Marketing on 20 August at the Sofitel Sydney Wentworth. This highly anticipated event is sure to sell out soon so secure your spot or risk missing out.

This July, we also take a closer look at the top five social media trends right now and how to leverage these in our marketing playbooks. Plus, we explore the importance of first-party data with Google’s cookie deprecation announcement this week pivoting to the consumer’s choice. We’re also launching our Privacy Series in which, over the coming months, we’ll deep dive into key focus areas related to the imminent privacy reforms. This month we unpack the new definition of Personal Information to get a better understanding of how this is set to change. Then finally, if you’re not already a curious marketer, then you should be as Optus’ Cameron Luby shares his career highlights in our CMO spotlight.

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ADMA Global Forum 2024

ADMA’s highly anticipated Global Forum is back. Join us in person in Sydney, or virtually, on Tuesday 20 August 2024.

With marketers continuing to face unprecedented change and complexity it’s time to Elevate for the Future. This year’s local and international speakers will address some of the big issues shaping the future of marketing. To find out more and to secure your spot, click here.

'Change has become our pornography' Tom Goodwin on the power of simplification

Ahead of his keynote at ADMA Global Forum next month, best selling author, marketing consultant and iconoclastic media-thinker Tom Goodwin opens up on how technology, measurement and maths are ruining a marketer’s ability to do their job.

Discomfort, discipline and demographic dividends: Holly Ransom on better business

Leadership expert Holly Ransom has interviewed a host of legends, and ahead of being emcee at ADMA Global Forum, she discusses hacks for leaders to make more time for learning, broadening your horizons and why Africa should be on your radar.

REVEALED: Top 5 social media marketing trends for marketers

Watch your engagement and conversions surge, with new and emerging trends in the social media space offering countless opportunities for your brand to thrive.

The Privacy Series: A defining change in privacy reform

To help marketers prepare for the impact that the privacy reforms will have on the industry, join us each month for a deep dive into a key principle that’s set to reshape the Privacy Act. This month, Personal Information.

A world where the consumer decides: The importance of first-party data

Cookie depreciation is out, but regardless of Google’s decision, consumers are taking back more control of their data. Businesses will need to continue exploring alternative data-driven strategies.

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