Home Febuary Newsletter 2024 Febuary Newsletter 2024: Challenges for marketers in 2024, what's the best way to upskill at your job? And recognising the talent in our industry 2024 continues to be a year of constant change - it's nothing marketers are unfamiliar with and critically important for us to stay informed. Our ADMA, CEO, Andrea Martens recently appeared on Nine’s new media podcast, ‘Talking Media’ to discuss Privacy Act implications, the demise of cookies, and AI uncertainty. You can click through and listen to the podcast below. Read more about the challenges marketers are facing in today's data-defined landscape; on-the-job learning vs facilitated training and in celebration of 2024's International Women's Day, nominate a woman in marketing that deserves to be recognised. Collectively we can all #InspireInclusion. In the month of Valentines', we also look into our love for marketing and appreciate those who make the marketing magic happen. 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Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more With International Women’s Day just around the corner we are looking to celebrate all the amazing women in marketing. If you have a colleague, mentor or former marketer you worked with that you would like to nominate now is your chance. Visit here to submit your nomination and we will be in touch with them and feature them on our website (and possibly even on our social channels) making sure everyone knows just what a superstar they are. Nominate a star 2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 31st Oct 2024 6 mins The Privacy Series: Data privacy vs Data security To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Article 24th Oct 2024 11 mins Brand building, AI and speaking the language of the business: P&O Cruises’ Katie Malone on driving marketing success In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she’s bridging the gap between brand and performance marketing and how she once orchestrated a Formula One stunt atop the Burj Al Arab. Article 24th Oct 2024 8 mins Obsessed With Real-Time Measurement? Say Goodbye To Your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Article 26th Sep 2024 10 mins This time, it’s personal: How personalisation can transform your customers’ experience In this article, we explore the rise of tailored user experiences and outline practical strategies for incorporating personalisation in your marketing. With tips and insights from Simone Blakers, a seasoned customer experience consultant who’s worked with Telstra, Jurlique and Volkswagen, your path to marketing personalisation starts here. Article 26th Sep 2024 10 mins The Privacy Series: The Time is Now To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we go through the first tranche of agreed recommendations from the Privacy Act Review in the Governments 'slimmed down' version of the Bill. Article 26th Sep 2024 10 mins Understanding the Spam Act in 2024 and beyond ADMA's latest Webinar explores the SPAM act and its adjacent regulatory frameworks in how they apply in 2024 and beyond. Load More
Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more
On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more
2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more
For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more
Article 31st Oct 2024 6 mins The Privacy Series: Data privacy vs Data security To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security.
Article 24th Oct 2024 11 mins Brand building, AI and speaking the language of the business: P&O Cruises’ Katie Malone on driving marketing success In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she’s bridging the gap between brand and performance marketing and how she once orchestrated a Formula One stunt atop the Burj Al Arab.
Article 24th Oct 2024 8 mins Obsessed With Real-Time Measurement? Say Goodbye To Your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI.
Article 26th Sep 2024 10 mins This time, it’s personal: How personalisation can transform your customers’ experience In this article, we explore the rise of tailored user experiences and outline practical strategies for incorporating personalisation in your marketing. With tips and insights from Simone Blakers, a seasoned customer experience consultant who’s worked with Telstra, Jurlique and Volkswagen, your path to marketing personalisation starts here.
Article 26th Sep 2024 10 mins The Privacy Series: The Time is Now To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we go through the first tranche of agreed recommendations from the Privacy Act Review in the Governments 'slimmed down' version of the Bill.
Article 26th Sep 2024 10 mins Understanding the Spam Act in 2024 and beyond ADMA's latest Webinar explores the SPAM act and its adjacent regulatory frameworks in how they apply in 2024 and beyond.