Home Febuary Newsletter 2024 Febuary Newsletter 2024: Challenges for marketers in 2024, what's the best way to upskill at your job? And recognising the talent in our industry 2024 continues to be a year of constant change - it's nothing marketers are unfamiliar with and critically important for us to stay informed. Our ADMA, CEO, Andrea Martens recently appeared on Nine’s new media podcast, ‘Talking Media’ to discuss Privacy Act implications, the demise of cookies, and AI uncertainty. You can click through and listen to the podcast below. Read more about the challenges marketers are facing in today's data-defined landscape; on-the-job learning vs facilitated training and in celebration of 2024's International Women's Day, nominate a woman in marketing that deserves to be recognised. Collectively we can all #InspireInclusion. In the month of Valentines', we also look into our love for marketing and appreciate those who make the marketing magic happen. 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Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more With International Women’s Day just around the corner we are looking to celebrate all the amazing women in marketing. If you have a colleague, mentor or former marketer you worked with that you would like to nominate now is your chance. Visit here to submit your nomination and we will be in touch with them and feature them on our website (and possibly even on our social channels) making sure everyone knows just what a superstar they are. Nominate a star 2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 27th Feb 2025 10 mins The Weakest Link Series: The Marketer In this article, we explore three key weaknesses marketers have when it comes to data practices. That is, collecting excess data, not obtaining the correct consent, and limited formal compliance training. Each of these weaknesses has ramifications for both data privacy and for organisations, so we will discuss how to best remedy these areas for improvement. Article 12th Feb 2025 International Women's Day 2025 We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors, and former marketers have been featured on our website to share their love for marketing. Check out what our nominees had to say here. Article 30th Jan 2025 14 mins Adaptability, AI, and building trust: Joanna Robinson, CMO of THE ICONIC, on thriving in retail marketing In our first ADMA CMO Spotlight of the year, we chat with Joanna Robinson, CMO of THE ICONIC, about her global career journey, how AI is reshaping marketing, and why staying agile is more critical than ever. Article 30th Jan 2025 9 mins Spotlight on Regulation: Navigating Change With ADMA’s New Regulatory Affairs Head In the first in our new series profiling the people working on Australia’s regulatory changes we talk to ADMA’s newest recruit, Sarah Waladan, who joined in January as the Head of Regulatory and Advocacy. She unpacks her priorities for the role, delves into a few career highlights and explains why upskilling is critical to ensure businesses manage legal risk, in the future marketing landscape Article 30th Jan 2025 8 mins Beyond the algorithm: 9 must-have soft skills to succeed in an AI-driven world AI is changing the game - but it can't do it all. Here, we uncover the 9 skills marketers need to stay indispensable in the AI-powered world. Article 30th Jan 2025 9 mins Five common marketing mistakes to avoid in 2025 In 2025, marketers will need to continue navigating an increasingly complex industry landscape. From AI to regulatory reform and everything in between, there is no slowing down the change hurtling towards the industry. That’s why there is no time to waste on mistakes that can easily be prevented. Instead, familiarise yourself with these five common marketing mistakes and learn how to avoid them as we approach a new year. Load More
Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more
On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more
2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more
For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more
Article 27th Feb 2025 10 mins The Weakest Link Series: The Marketer In this article, we explore three key weaknesses marketers have when it comes to data practices. That is, collecting excess data, not obtaining the correct consent, and limited formal compliance training. Each of these weaknesses has ramifications for both data privacy and for organisations, so we will discuss how to best remedy these areas for improvement.
Article 12th Feb 2025 International Women's Day 2025 We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors, and former marketers have been featured on our website to share their love for marketing. Check out what our nominees had to say here.
Article 30th Jan 2025 14 mins Adaptability, AI, and building trust: Joanna Robinson, CMO of THE ICONIC, on thriving in retail marketing In our first ADMA CMO Spotlight of the year, we chat with Joanna Robinson, CMO of THE ICONIC, about her global career journey, how AI is reshaping marketing, and why staying agile is more critical than ever.
Article 30th Jan 2025 9 mins Spotlight on Regulation: Navigating Change With ADMA’s New Regulatory Affairs Head In the first in our new series profiling the people working on Australia’s regulatory changes we talk to ADMA’s newest recruit, Sarah Waladan, who joined in January as the Head of Regulatory and Advocacy. She unpacks her priorities for the role, delves into a few career highlights and explains why upskilling is critical to ensure businesses manage legal risk, in the future marketing landscape
Article 30th Jan 2025 8 mins Beyond the algorithm: 9 must-have soft skills to succeed in an AI-driven world AI is changing the game - but it can't do it all. Here, we uncover the 9 skills marketers need to stay indispensable in the AI-powered world.
Article 30th Jan 2025 9 mins Five common marketing mistakes to avoid in 2025 In 2025, marketers will need to continue navigating an increasingly complex industry landscape. From AI to regulatory reform and everything in between, there is no slowing down the change hurtling towards the industry. That’s why there is no time to waste on mistakes that can easily be prevented. Instead, familiarise yourself with these five common marketing mistakes and learn how to avoid them as we approach a new year.