Home Febuary Newsletter 2024 Febuary Newsletter 2024: Challenges for marketers in 2024, what's the best way to upskill at your job? And recognising the talent in our industry 2024 continues to be a year of constant change - it's nothing marketers are unfamiliar with and critically important for us to stay informed. Our ADMA, CEO, Andrea Martens recently appeared on Nine’s new media podcast, ‘Talking Media’ to discuss Privacy Act implications, the demise of cookies, and AI uncertainty. You can click through and listen to the podcast below. Read more about the challenges marketers are facing in today's data-defined landscape; on-the-job learning vs facilitated training and in celebration of 2024's International Women's Day, nominate a woman in marketing that deserves to be recognised. Collectively we can all #InspireInclusion. In the month of Valentines', we also look into our love for marketing and appreciate those who make the marketing magic happen. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more With International Women’s Day just around the corner we are looking to celebrate all the amazing women in marketing. If you have a colleague, mentor or former marketer you worked with that you would like to nominate now is your chance. Visit here to submit your nomination and we will be in touch with them and feature them on our website (and possibly even on our social channels) making sure everyone knows just what a superstar they are. Nominate a star 2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today. Article 15th Jul 2025 6 mins ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr Sage Kelly as Regulatory & Policy Manager, further reinforcing its commitment to helping marketers navigate the fast-evolving regulatory landscape surrounding AI, privacy, and consumer data use. AI is not only reshaping how marketers work, it is redefining the future of the profession. For ADMA, it represents a critical area of leadership, capability-building, and cross-industry collaboration. Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans. Article 25th Jun 2025 7 mins The Weakest Link Series: The Government Despite being viewed as the privacy watchdog, the Government is not immune from contributing weaknesses to the data privacy chain. In this article, we explore three core weaknesses the Government contributes to the data privacy chain, being regulatory lag, unclear regulatory expectations, and limited privacy education and resources. Article 25th Jun 2025 7 minutes Privacy Awareness Week 2025: From Awareness to Action This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper, systemic action. The week was a flurry of activity by all supporters. Read all about it in this article. Article 23rd Jun 2025 7 mins “Would you call it fair and reasonable?”: Daniel Eadon on the new rules of responsible marketing As the industry braces for Privacy Act reform and rapid AI adoption, Daniel Eadon, Associate Director of Marketing Performance at Optus, believes the future of marketing depends on a single principle: trust. Here, he explains how privacy impact assessments, collaboration and common sense will define tomorrow’s best marketers. Load More
Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more
On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more
2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more
For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more
Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today.
Article 15th Jul 2025 6 mins ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr Sage Kelly as Regulatory & Policy Manager, further reinforcing its commitment to helping marketers navigate the fast-evolving regulatory landscape surrounding AI, privacy, and consumer data use. AI is not only reshaping how marketers work, it is redefining the future of the profession. For ADMA, it represents a critical area of leadership, capability-building, and cross-industry collaboration.
Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans.
Article 25th Jun 2025 7 mins The Weakest Link Series: The Government Despite being viewed as the privacy watchdog, the Government is not immune from contributing weaknesses to the data privacy chain. In this article, we explore three core weaknesses the Government contributes to the data privacy chain, being regulatory lag, unclear regulatory expectations, and limited privacy education and resources.
Article 25th Jun 2025 7 minutes Privacy Awareness Week 2025: From Awareness to Action This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper, systemic action. The week was a flurry of activity by all supporters. Read all about it in this article.
Article 23rd Jun 2025 7 mins “Would you call it fair and reasonable?”: Daniel Eadon on the new rules of responsible marketing As the industry braces for Privacy Act reform and rapid AI adoption, Daniel Eadon, Associate Director of Marketing Performance at Optus, believes the future of marketing depends on a single principle: trust. Here, he explains how privacy impact assessments, collaboration and common sense will define tomorrow’s best marketers.