Home December Newsletter 2024 Merry Giftmas from ADMA It is almost time for ‘tools down’ for the year and there is no greater feeling than being on the precipice of a hard-earned break. So, as we farewell 2024, we connected with renowned marketing academic Mark Ritson to find out his predictions for 2025. Plus, as a thank you for supporting ADMA this year, we’d like to gift you with 30% off select ADMA IQ courses and certificates as well as access to our Privacy Reforms information sheet, which is usually a member only resource. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 30th Jan 2023 8 mins 4 digital trends that will make waves in marketing in 2023 As we put the shock of 2022 behind us, let’s reflect on how far we’ve come in digital marketing – and where we’re headed. Article 30th Jan 2023 6 mins New Year, new skills: Why it’s a good time to upskill in digital marketing If you want to start the New Year with new knowledge that will set you up for the future, consider giving your digital marketing skills a boost. Article 22nd Dec 2022 8 mins Top tips for staying sharp over summer Longer days and warmer weather mean a much needed break for most of the industry over the summer break. But while you are taking some much needed R&R, how can you ensure you’re staying sharp and are ready to hit the ground running? Article 20th Dec 2022 10 mins GA4 is here, and here's what you need to know Google Analytics is a vital tool for building campaigns in today’s marketing landscape. But now it’s time to get ready for its successor – GA4. Article 19th Dec 2022 8 mins NAB’s Suzana Ristevski on her team’s key learnings and takeaways from their ADMA partnership Suzana Ristevski joined NAB in 2017 as general manager and promoted to CMO the following year. In a series with ADMA, Mediaweek spoke with Suzana Ristevski, the NAB’s chief marketing officer, about their partnership with ADMA and her team’s key learnings and takeaways. Blog FROM THE CEO 15th Dec 2022 6 min Andrea Martens: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA's board to give us their view on 2022, and assess what is coming over the horizon in 2023. Andrea speaks on what to expect in 2023 - new regulations, new learnings and new priorities. Load More
2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more
Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more
We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more
Article 30th Jan 2023 8 mins 4 digital trends that will make waves in marketing in 2023 As we put the shock of 2022 behind us, let’s reflect on how far we’ve come in digital marketing – and where we’re headed.
Article 30th Jan 2023 6 mins New Year, new skills: Why it’s a good time to upskill in digital marketing If you want to start the New Year with new knowledge that will set you up for the future, consider giving your digital marketing skills a boost.
Article 22nd Dec 2022 8 mins Top tips for staying sharp over summer Longer days and warmer weather mean a much needed break for most of the industry over the summer break. But while you are taking some much needed R&R, how can you ensure you’re staying sharp and are ready to hit the ground running?
Article 20th Dec 2022 10 mins GA4 is here, and here's what you need to know Google Analytics is a vital tool for building campaigns in today’s marketing landscape. But now it’s time to get ready for its successor – GA4.
Article 19th Dec 2022 8 mins NAB’s Suzana Ristevski on her team’s key learnings and takeaways from their ADMA partnership Suzana Ristevski joined NAB in 2017 as general manager and promoted to CMO the following year. In a series with ADMA, Mediaweek spoke with Suzana Ristevski, the NAB’s chief marketing officer, about their partnership with ADMA and her team’s key learnings and takeaways.
Blog FROM THE CEO 15th Dec 2022 6 min Andrea Martens: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA's board to give us their view on 2022, and assess what is coming over the horizon in 2023. Andrea speaks on what to expect in 2023 - new regulations, new learnings and new priorities.