Home December Newsletter 2024 Merry Giftmas from ADMA It is almost time for ‘tools down’ for the year and there is no greater feeling than being on the precipice of a hard-earned break. So, as we farewell 2024, we connected with renowned marketing academic Mark Ritson to find out his predictions for 2025. Plus, as a thank you for supporting ADMA this year, we’d like to gift you with 30% off select ADMA IQ courses and certificates as well as access to our Privacy Reforms information sheet, which is usually a member only resource. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 26th Jun 2023 2 min Big month for ACMA Announcements This month, two large Australian companies have been fined by the ACMA for breaches of Australian spam laws. Article 26th Jun 2023 4 min A marketer’s checklist to prepare for the end of the financial year As we close out this financial year, it’s a good time for marketers to take a step back, take a breath, and prepare. With performance reviews on the horizon, new budgets on the way and six more months of the calendar year to come, ADMA has pulled together a list of priorities for marketers to look at in order to best prepare for the new financial year. Blog FROM THE CEO 23rd May 2023 6 min We are at the precipice of enormous potential - don’t be afraid to jump in With opportunity often comes uncertainty - but the best in our industry aren’t letting that hold them back. ADMA CEO Andrea Martens reveals the questions that are keeping marketers up at night. Article 22nd May 2023 8 mins Google Chromes phasing out of third party cookies now has a starting date … and it maybe closer than you are ready for On Friday (Australian time), Google Chrome announced it’s plans to deprecate third-party cookies for one percent of Chrome users in QI of 2024. All data-driven marketers should use this new announcement from Google as the opportunity to either start your teams preparing for the new world and if you are already some ways along – this helps you cement your own timelines. Article 22nd May 2023 8 mins ADMA’s Privacy webinar reveals the good, the bad, and the surprising on Privacy Act changes ADMA recently hosted a webinar bringing together important stakeholders in the ongoing Privacy Review to help get marketers up to speed with what is happening in this vital area. If you missed it, don’t worry we have you covered with the key takeouts below Article 17th May 2023 10 mins How do you create a great customer experience? Customer experience programs take time and careful planning to develop. But arming yourself with the right knowledge, skills, and tools will give you the confidence to create consistent and differentiated experiences that can shift the needle and help your organisation thrive. Load More
2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more
Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more
We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more
Article 26th Jun 2023 2 min Big month for ACMA Announcements This month, two large Australian companies have been fined by the ACMA for breaches of Australian spam laws.
Article 26th Jun 2023 4 min A marketer’s checklist to prepare for the end of the financial year As we close out this financial year, it’s a good time for marketers to take a step back, take a breath, and prepare. With performance reviews on the horizon, new budgets on the way and six more months of the calendar year to come, ADMA has pulled together a list of priorities for marketers to look at in order to best prepare for the new financial year.
Blog FROM THE CEO 23rd May 2023 6 min We are at the precipice of enormous potential - don’t be afraid to jump in With opportunity often comes uncertainty - but the best in our industry aren’t letting that hold them back. ADMA CEO Andrea Martens reveals the questions that are keeping marketers up at night.
Article 22nd May 2023 8 mins Google Chromes phasing out of third party cookies now has a starting date … and it maybe closer than you are ready for On Friday (Australian time), Google Chrome announced it’s plans to deprecate third-party cookies for one percent of Chrome users in QI of 2024. All data-driven marketers should use this new announcement from Google as the opportunity to either start your teams preparing for the new world and if you are already some ways along – this helps you cement your own timelines.
Article 22nd May 2023 8 mins ADMA’s Privacy webinar reveals the good, the bad, and the surprising on Privacy Act changes ADMA recently hosted a webinar bringing together important stakeholders in the ongoing Privacy Review to help get marketers up to speed with what is happening in this vital area. If you missed it, don’t worry we have you covered with the key takeouts below
Article 17th May 2023 10 mins How do you create a great customer experience? Customer experience programs take time and careful planning to develop. But arming yourself with the right knowledge, skills, and tools will give you the confidence to create consistent and differentiated experiences that can shift the needle and help your organisation thrive.