Home December Newsletter 2024 Merry Giftmas from ADMA It is almost time for ‘tools down’ for the year and there is no greater feeling than being on the precipice of a hard-earned break. So, as we farewell 2024, we connected with renowned marketing academic Mark Ritson to find out his predictions for 2025. Plus, as a thank you for supporting ADMA this year, we’d like to gift you with 30% off select ADMA IQ courses and certificates as well as access to our Privacy Reforms information sheet, which is usually a member only resource. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Webinar 04th Jul 2024 5 mins Preparing Marketers for Privacy Reform Webinar As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. Register now for our Preparing Marketers for Privacy Reform webinar. Press-release 03rd Jul 2024 10 mins CMO Summit 8-9 August 2024 We are excited to announce that ADMA is partnering once again with marcusevans Summits for the upcoming CMO Summit 2024! The Summit takes place at The Star Gold Coast, Queensland on August 8-9. Don’t miss out this opportunity to learn more about the future landscape of Privacy and AI. Enquire now. Article 27th Jun 2024 8 mins Privacy pending - how marketers can prepare for Australia's imminent privacy law changes The extensive review of Australia’s Privacy Act now appears to have reached the stage where it is ready to be implemented, and there are a number of reforms that will impact marketing operations. Article 27th Jun 2024 12 mins Your post-cookie playbook: How CDPs and CRMs can help you thrive With third-party cookies on the way out, marketers must pivot their tracking and targeting strategies to stay competitive. Here's how CDPs and CRMs can help. Article 27th Jun 2024 8 mins Five reasons why ADMA’s Global Forum is a must attend event for marketers in 2024 With an exceptional lineup of top speakers addressing some of the big issues shaping the future of marketing, ADMA’s Global Forum 2024 will be one of the best marketing conferences in Australia. Article CMO SPOTLIGHT 27th May 2024 10 mins Transformation, leadership and being bold: Lahnee White, CMO of G’Day Group, on the “best job in Australia” | CMO Spotlight As part of ADMA's CMO spotlight, we speak to Lahnee White of G'day group and discuss her journey, latest marketing trends and her advice for new marketers. Load More
2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more
Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more
We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more
Webinar 04th Jul 2024 5 mins Preparing Marketers for Privacy Reform Webinar As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. Register now for our Preparing Marketers for Privacy Reform webinar.
Press-release 03rd Jul 2024 10 mins CMO Summit 8-9 August 2024 We are excited to announce that ADMA is partnering once again with marcusevans Summits for the upcoming CMO Summit 2024! The Summit takes place at The Star Gold Coast, Queensland on August 8-9. Don’t miss out this opportunity to learn more about the future landscape of Privacy and AI. Enquire now.
Article 27th Jun 2024 8 mins Privacy pending - how marketers can prepare for Australia's imminent privacy law changes The extensive review of Australia’s Privacy Act now appears to have reached the stage where it is ready to be implemented, and there are a number of reforms that will impact marketing operations.
Article 27th Jun 2024 12 mins Your post-cookie playbook: How CDPs and CRMs can help you thrive With third-party cookies on the way out, marketers must pivot their tracking and targeting strategies to stay competitive. Here's how CDPs and CRMs can help.
Article 27th Jun 2024 8 mins Five reasons why ADMA’s Global Forum is a must attend event for marketers in 2024 With an exceptional lineup of top speakers addressing some of the big issues shaping the future of marketing, ADMA’s Global Forum 2024 will be one of the best marketing conferences in Australia.
Article CMO SPOTLIGHT 27th May 2024 10 mins Transformation, leadership and being bold: Lahnee White, CMO of G’Day Group, on the “best job in Australia” | CMO Spotlight As part of ADMA's CMO spotlight, we speak to Lahnee White of G'day group and discuss her journey, latest marketing trends and her advice for new marketers.