Understand and work with paid search as a digital channel.

This course is for marketers new to search to understand how to use digital tactics to deliver results.

Paid search is the backbone of any digital acquisition/performance strategy and is usually the first channel to be activated. Gain a rapid understanding of the role of paid search and how to leverage it to achieve the best results.

This is a first step towards managing these channels in-house, or to better work with agency partners.

Date: TBC
Duration: TBC
 

"I am passionate about improving the quality of digital planning and execution across the industry. Teaching and training is a core component in this. I believe that we all become better practitioners if we have more experts to collaborate with."

- Gavin Chew -

Course Covers:

• Understand paid search fundamentals

• Perform keyword research for paid search

• Create a paid search campaign

• Explain key attribution methodologies

• Learning how to work with your paid search agencies

Frequently asked questions

Practical digital marketing skills from industry leaders

ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.