Dive into writing training for content marketing and brand journalism

Engage readers and keep them coming back for more with ADMA IQ’s Writing for Content Marketing Course. Equip yourself with the writing skills you need to effectively ideate, plan, write and publish creative content and compelling stories.

The modern marketing space has a seemingly endless array of channels: social media, PR releases, articles and more. Writing copy that gets noticed is more important than ever and storytelling is one of the most effective ways to cut through the noise.

This course brings a journalistic approach to gathering content for your company, with a focus on storytelling, from ideation and interviewing to writing across formats and platforms, with numerous in-class exercises to help students hone their skills.

Humans are hard-wired to engage with stories, and brand journalism is a powerful way to communicate with customers.

Master old skills and explore a variety of effective, compelling and fresh techniques for writing for content marketing during this hands-on course.

Date: 28 August 2025

Duration: 1 day, 9.00am - 5.00pm AEST

Course Covers:

• The fundamentals of journalistic writing - Use basic structure, essential writing techniques and apply the top tips and tricks of the trade used by experienced journalists to create compelling stories for your audience

• Effectively and efficiently edit and fact-check content and rework material for multiple social media channels – tailor content for the appropriate channels to create content consumers want to engage with

• Using idea-generation techniques for finding and developing stories and apply writing techniques that will make your content more engaging for your audience

• Discover essential journalistic writing techniques and write an irresistible headline

• Styles and structures to keep the consumer interested and match your objectives

Who should do this course?

This course is at an Implementing Learning Level.  You understand marketing principles, you’ve applied them in practice, but this course will give you the ability to dig-deeper, discover new ways of working, and take your knowledge and skills further.

Frequently asked questions

Practical digital marketing skills from industry leaders

ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.