Put your customer at the heart of your business. Create a compelling customer experience using analytics and insights. 

Learn how to use customer research, analytics and the different tools that will help you draw insights from data to create a compelling customer experience. Learn how to put your customers at the centre of your marketing.

Understanding your customer needs and using these insights should be at the heart of your digital marketing. Yet most marketing strategies are developed with a focus on the product attributes or benefits that we want to tell the consumer.

In this customer journey mapping course, you’ll learn how to use customer research, analytics and the different tools that will help you draw insights from data to create a compelling customer experience. We’ll show you how to put the customer at the centre of your marketing, and how to unlock a deeper understanding of the journey they go through to engage with your category, brand and product.

The course covers the full spectrum of customer journeys, from acquisition and retention journeys, through to B2B, B2C and B2B2C frameworks.

The course is a mixture of theory and practical application – you will work in a group to develop a sample customer segment and a full customer journey, so you can apply the templates and theory to a practical example

Course format: 2 x half days: 9.00am - 1.00pm AEST

Next course dates: 6th August 2025 for two consecutive half-days

Course Covers:

• Deeply understand your customers and how they interact with your category and product

• A range of templates covering all aspects of the process; templates and framework for customer segmentation, persona, customer journey maps and experience maps

• Examples and case studies of customer journey mapping and subsequent business outcomes

• Develop the framework for your own customer journeys

Who should do this course?

Frequently asked questions

Practical digital marketing skills from industry leaders

ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.