Home IQ Education Retention Marketing Strategy Customer Experience Virtual Class Retention Marketing Strategy Learn how to drive growth through customer retention and true brand loyalty. Download brochure Instructor: Simone Blakers Founder of Liquid CX, Simone combines emerging technology, data and social media to design experiences that customers share. Overview Program Who should do this course Customer Experience Retention Marketing Strategy Four consecutive half days in our virtual classroom. Live, interactive sessions. instructor Simone Blakers Virtual Classrooms Retention Marketing Strategy 18-21 November 2025 18-11-2025 ADMA Member AU$1,450.00 Per Person pp *including GST Non-Member AU$1,950.00 Per Person pp *including GST Can’t make this date? Join our waitlist to be notified when new course dates drop for enrolment. Join the waitlist Stand out in the age of the customer with Australia’s leading customer retention marketing strategy course. Improve your customer experience and learn the art of retaining customers with ADMA IQ’s Retention Marketing Strategy Course. It costs up to 25 times more to acquire a new customer than to sell to an existing one . Your job as a marketer doesn’t stop at acquisition. Learn how to make existing customers more valuable and more engaged with your brand. Explore ways to encourage repeat buying and to transform them into advocates. This course focuses less on points programs and more on the retention activities needed to drive growth and unlock true brand loyalty. Using a strategic framework you’ll discover techniques used by leading brands to increase profitability through customer rewards and recognition. The new course has been refreshed to help the modern marketer navigate the increasingly complex world of customer strategy, data, digital marketing, analytics and marketing technology. Duration: 4 consecutive half days, 9.00am - 1.00pm AEDT Date: 18 - 22 November 2025 Key Course Outcomes: Learn how to make existing customers more valuable and more engaged with your brand Explore ways to encourage repeat buying and to transform them into advocates Course Covers: Day 1: Introduction to Loyalty, the psychology and a strategic framework Understanding what are the drivers of true customer loyalty The principles of engagement, retention, loyalty, and advocacy The core strategic ingredients and measuring for financial impact Day 2: Foundations of customer analytics and creating customer value propositions Why retention marketing does not sit in isolation (The importance of aligning your loyalty efforts to your brand) What are the different analytics approaches you can use to unlock insight How to design a CVP with both hard & soft benefits Day 3: Explore the five types of retention programs Real world examples and practical considerations when building Lifecycle Programs; Growth and Community Engagement tactics Real world examples and practical considerations for Save, Winback and Advocacy programs Day 4: Best practice and forecasting loyalty trends The best practices you can use to optimise your programs How current trends can and will impact your strategy Who should do this course? This course is at an Implementing Learning Level. You understand marketing principles, you’ve applied them in practice, but this course will give you the ability to dig-deeper, discover new ways of working, and take your knowledge and skills further. Hear what our past students say about this course I highly recommend the retention marketing course. Simone was so knowledgeable and I came away feeling far less overwhelmed by the idea of marketing automation and customer journeys! I found a lot of the content very valuable and in particular the conversations that the content inspired to get insight from other industries etc on best practice. I can't recommend this course more highly. Simone Blakers is an excellent tutor and made the course feel so intimate and inclusive. I learnt so much that I'm excited to put to good use in my day-to-day. Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Customer Experience CUSTOMER EXPERIENCE CERTIFICATE Popular! Leading Customer Experience Certificate Equip yourself with the knowledge and skills to develop customer experience programs to achieve aquisition and retention goals. Customer Experience CUSTOMER JOURNEY MAPPING Popular! Applying Customer Journey Mapping Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals. Customer Experience RETENTION MARKETING STRATEGY Applying Retention Marketing Strategy Maximise your customer investments with Australia's leading retention marketing course. Customer Experience UNLOCKING PERSONALISATION AND AUTOMATION Applying Unlocking Personalisation and Automation Build the practical skill set needed to drive personalisation and automation in your organisation. Understand the frameworks and how to app
I highly recommend the retention marketing course. Simone was so knowledgeable and I came away feeling far less overwhelmed by the idea of marketing automation and customer journeys!
I found a lot of the content very valuable and in particular the conversations that the content inspired to get insight from other industries etc on best practice.
I can't recommend this course more highly. Simone Blakers is an excellent tutor and made the course feel so intimate and inclusive. I learnt so much that I'm excited to put to good use in my day-to-day.
Customer Experience CUSTOMER EXPERIENCE CERTIFICATE Popular! Leading Customer Experience Certificate Equip yourself with the knowledge and skills to develop customer experience programs to achieve aquisition and retention goals.
Customer Experience CUSTOMER JOURNEY MAPPING Popular! Applying Customer Journey Mapping Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals.
Customer Experience RETENTION MARKETING STRATEGY Applying Retention Marketing Strategy Maximise your customer investments with Australia's leading retention marketing course.
Customer Experience UNLOCKING PERSONALISATION AND AUTOMATION Applying Unlocking Personalisation and Automation Build the practical skill set needed to drive personalisation and automation in your organisation. Understand the frameworks and how to app