Retention Marketing Strategy Course Home IQ Education Digital Marketing Retention Marketing Strategy Course 4 consecutive half-days in our virtual classroom instructor Simone Blakers Virtual Classrooms Retention Marketing Strategy 26 - 29 July 2022 26-07-2022 ADMA Member $1,450.00 Per Person pp *including GST Non-Member $1,950.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST END OF FINANCIAL YEAR SALEEnter code EARLY25 and save 25%. Book by 27 May. Stand out in the age of the customer with Australia’s leading customer retention marketing strategy course. Improve your customer experience and learn the art of retaining customers with ADMA IQ’s Retention Marketing Strategy Course. It costs up to 25 times more to acquire a new customer than to sell to an existing one . Your job as a marketer doesn’t stop at acquisition. Learn how to make existing customers more valuable and more engaged with your brand. Explore ways to encourage repeat buying and to transform them into advocates. This course focuses less on points programs and more on the retention activities needed to drive growth and unlock true brand loyalty. Using a strategic framework you’ll discover techniques used by leading brands to increase profitability through customer rewards and recognition. The new course has been refreshed to help the modern marketer navigate the increasingly complex world of customer strategy, data, digital marketing, analytics and marketing technology. Duration: 4 consecutive days, 9am - 1pm. AEST Next course date: 26-29 July 2022 Through presentations, discussions and practical exercises you will learn: The principles of engagement, retention, loyalty and advocacy The elements and best practices of successful retention initiatives How to measure the impact of your campaigns The fundamentals of customer segmentation and loyalty analytics The importance of aligning your loyalty efforts to your brand The best practices you can use to optimise your campaigns How current trends can and will impact your own strategy Learn to Marketing professionals and executives responsible for the development and implementation of a customer strategy and/or retention and loyalty strategy. This will include: Senior Marketing Manager Marketing Retention Manager Loyalty Manager Customer Experience Manager Marketing Manager Digital Marketing Manager Campaign Manager Who should do this course Frequently asked questions Modules Day 1 What is true customer loyalty? Psychology of loyalty Assessing your businesses loyalty marketing maturity Strategic approaches to loyalty and retention activities Day 2 Reviewing five different types of retention programs, including examples and case studies from different brands and industry categories Lifecycle Programs Stimulating Sales Growth Building Engagement Campaigns Saving and Winning Back Customers Enabling Advocacy When to use a loyalty points program Day 3 Best practice levers that will drive results Future loyalty trends Framework for implementing loyalty and retention campaigns Day 4 Using customer analytics Measuring loyalty and retention Creating a loyalty value proposition Hear what our past students say about this course I highly recommend the retention marketing course. Simone was so knowledgeable and I came away feeling far less overwhelmed by the idea of marketing automation and customer journeys! I found a lot of the content very valuable and in particular the conversations that the content inspired to get insight from other industries etc on best practice. I can't recommend this course more highly. Simone Blakers is an excellent tutor and made the course feel so intimate and inclusive. I learnt so much that I'm excited to put to good use in my day-to-day. Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Digital Marketing CONVERSION RATE OPTIMISATION COURSE Learning Conversion Rate Optimisation Course Harness the power of conversion and learn how to optimise your site to achieve your online objectives. Digital Marketing DIGITAL CAMPAIGN MANAGER PACK Learning Digital Campaign Manager Pack Learn how to plan and manage your digital campaigns with this special value pack, which offers excellent savings on two popular courses. Digital Marketing DIGITAL MARKETING CAMPAIGN, PLANNING & MANAGEMENT COURSE Learning Digital Marketing Campaign Planning & Management Course Harness the power of digital campaign planning and discover how digital marketing can make your campaigns thrive. Digital Marketing DIGITAL MARKETING CERTIFICATE Popular! Applying Digital Marketing Certificate Leverage technology and data to drive real results with the ADMA IQ'a Digital Marketing Certificate. Study Digital Marketing straight from industry experts. Digital Marketing DIGITAL MARKETING CERTIFICATE ONLINE Applying Digital Marketing Certificate Online ADMA Digital Marketing Certificate (DMC) is a comprehensive and practical digital marketing certificate, taught by industry experts. Understand the digital landscape and develop an actionable digital strategy for your business. Digital Marketing DIGITAL MARKETING CHANNELS COURSE Learning Digital Marketing Channels Course Own your online space with a digital channel planning course for next level marketing. Load More
Through presentations, discussions and practical exercises you will learn: The principles of engagement, retention, loyalty and advocacy The elements and best practices of successful retention initiatives How to measure the impact of your campaigns The fundamentals of customer segmentation and loyalty analytics The importance of aligning your loyalty efforts to your brand The best practices you can use to optimise your campaigns How current trends can and will impact your own strategy Learn to
Marketing professionals and executives responsible for the development and implementation of a customer strategy and/or retention and loyalty strategy. This will include: Senior Marketing Manager Marketing Retention Manager Loyalty Manager Customer Experience Manager Marketing Manager Digital Marketing Manager Campaign Manager Who should do this course
I highly recommend the retention marketing course. Simone was so knowledgeable and I came away feeling far less overwhelmed by the idea of marketing automation and customer journeys!
I found a lot of the content very valuable and in particular the conversations that the content inspired to get insight from other industries etc on best practice.
I can't recommend this course more highly. Simone Blakers is an excellent tutor and made the course feel so intimate and inclusive. I learnt so much that I'm excited to put to good use in my day-to-day.
Digital Marketing CONVERSION RATE OPTIMISATION COURSE Learning Conversion Rate Optimisation Course Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
Digital Marketing DIGITAL CAMPAIGN MANAGER PACK Learning Digital Campaign Manager Pack Learn how to plan and manage your digital campaigns with this special value pack, which offers excellent savings on two popular courses.
Digital Marketing DIGITAL MARKETING CAMPAIGN, PLANNING & MANAGEMENT COURSE Learning Digital Marketing Campaign Planning & Management Course Harness the power of digital campaign planning and discover how digital marketing can make your campaigns thrive.
Digital Marketing DIGITAL MARKETING CERTIFICATE Popular! Applying Digital Marketing Certificate Leverage technology and data to drive real results with the ADMA IQ'a Digital Marketing Certificate. Study Digital Marketing straight from industry experts.
Digital Marketing DIGITAL MARKETING CERTIFICATE ONLINE Applying Digital Marketing Certificate Online ADMA Digital Marketing Certificate (DMC) is a comprehensive and practical digital marketing certificate, taught by industry experts. Understand the digital landscape and develop an actionable digital strategy for your business.
Digital Marketing DIGITAL MARKETING CHANNELS COURSE Learning Digital Marketing Channels Course Own your online space with a digital channel planning course for next level marketing.