Loyalty Programs and Consumer Engagement Home IQ Education Data-driven Marketing Loyalty Programs and Consumer Engagement 4 half days over 2 weeks in our virtual classroom instructor Philip Shelper Virtual Classrooms Loyalty & Consumer Engagement 8-17 Nov 2022 08-11-2022 ADMA Member $1,450.00 Per Person pp *including GST Non-Member $1,950.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST END OF FINANCIAL YEAR SALEEnter code EOFY20 and save 20%. Book by 30 June. Data-Driven Marketing: Loyalty Programs and Consumer Engagement Learn from Asia-Pacific's leading customer loyalty consultants, Loyalty & Rewards Co, and become a loyalty program and consumer engagement expert. Gain an expert understanding of loyalty program theory and practice. The course is instructor-led. This learning style allows for live interactions, accelerated learning and ensures a better understanding of course content and how it can directly apply to you. The Loyalty & Reward Co team are renowned for enjoying a robust and opinionated discussion on all things loyalty. Duration: 4 half days over 2 weeks in our virtual classroomDate: Tuesday 8 November 2022, Thursday, 10 November 2022, Tuesday, 15 November 2022, Thursday, 17 November 2022Time: 9.00am - 1.00pm AEST each day Discover the psychology, designs, data and marketing approaches needed to develop a best practice loyalty program Learn about the technology, future trends and gamification approaches being used around the world to gain a competitive edge Study with the team that literally wrote the book on loyalty (Loyalty Programs: The Complete Guide by Phillip Shelper) Course Outcomes Loyalty psychology and academic reviews Twenty-seven loyalty program design frameworks Data and lifecycle marketing strategies to drive personalisation Technology, gamification and future loyalty trends Commercial modelling, and security and fraud risks All supported by case studies from all around the world. Course Covers Hear what our students say about this course The loyalty programs and consumer engagement course provided an informative and engaging look into where loyalty programs began, how they've evolving and how they can deeply connect with consumers. The concepts and theories were clearly communicated and easy to understand. I would highly recommend this program to anyone with an interest or role relating to customer engagement and retention. - Trent, News Corp Australia Enrol today and receive a FREE Kindle copy of Loyalty Programs: The Complete Guide, the definitive textbook on loyalty programs globally. Drawing on content from the Amazon bestseller, the course will provide you with a thorough understanding of best-practice loyalty programs, which can be immediately applied within your own career and your company. You will receive your Amazon voucher to download the book before class. Meet the subject matter expert Philip Shelper CEO, Loyalty & Reward Co Phil is CEO and Founder of leading loyalty consulting agency, Loyalty & Reward Co. He has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone... Recorded webinar Masterful marketing in the regulatory age Loyalty & Reward Co CEO Philip Shelper reveals how to utilise loyalty programs to generate valuable zero and first-party data, engage customers in ever-more meaningful experiences and build brand, sales and retention. Frequently asked questions What will you learn? When did loyalty programs begin? What defines a great loyalty program? Introduction to loyalty programs In this introductory session we define what a loyalty program is. We explore when loyalty programs first emerged, and how they have evolved over time. We review a wide range of academic research which has attempted to determine whether loyalty programs actually work. We examine the elements of best-practice loyalty programs which enable them to succeed How does loyalty psychology influence loyalty program design? Psychology, biases and heuristics Loyalty psychology has heavily influenced the design of loyalty programs. In this session, we review a comprehensive body of psychological theories, biases & heuristics, and illustrate how they are applied within different loyalty programs to influence desired behaviours. Which rewards work best? What loyalty program designs exist? What is gamification? Rewards, program designs and gamification Different reward types are suited for different circumstances and situations. In this session, we investigate reward-type classifications, before diving into a review of twenty-six different loyalty program designs. We then explain how games and gamification can drive deep member engagement. What role does member personal data play in best-practice loyalty programs? Member personal data This session reveals how loyalty programs can play a key role in the entire data value chain; facilitating the collection of member personal data, utilising loyalty platforms to analyse the data and harnessing the insights generated to stimulate deeper member engagement. Consumer attitudes towards data collection are also explored. What type of technology is used in the loyalty industry? What innovation does this enable? Loyalty technology and program innovation Loyalty technology plays an increasingly critical role in the execution of best-practice loyalty programs. This session will review the core capabilities which leading platforms deliver, and explore some amazing innovations which the technology solutions are enabling. How do best-practice loyalty programs execute marketing to their member base? Loyalty marketing and lifecycle management A significant advantage loyalty programs provide is the ability to track the engagement of an individual member over a period of time. This session explores how best-practice loyalty programs recognise where members are within their lifecycle and utilise relevant communications and offers to stimulate increased transactions, higher satisfaction and referrals. How do loyalty programs make millions of dollars profit? How is program ROI measured? Loyalty program returns on investment (ROI) Some loyalty programs make hundreds of millions of dollars profit. This session details how they achieve this, and explores other ways loyalty programs generate revenue. For a loyalty program to be effective, it must deliver a positive ROI. A range of models are presented which can be used to measure financial benefits. What are the main fraud risks for a loyalty program? What does the future hold? Fraud risks, and the future of loyalty Fraudulent activity and database breaches are extensive in loyalty programs. This session details the strategies program operators should apply to mitigate risks. We also explore what the future of loyalty looks like globally from the perspective of the Loyalty & Reward Co team. ADMA's data-driven marketing resources Video/Webinar 09th Jun 2022 8 mins Oh the humanity! How Marketers can Strike the Right Balance of Digital and Physical For marketers today, working amid a sea of data, there’s a genuine need to foster real human connection in every campaign. ADMA revisits some razor-sharp insights from the Australian National University’s Dr Catherine Ball to outline how the marketing cohort can help shape a better future for us all. Article 09th Jun 2022 7 mins MYOB: Members Spotlight MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. When it comes to its marketing team, it's all about efficiency. From AI to upskilling, the company’s Marketing Operations Manager, Dean Hamilton, explains how his team is preparing for the future. Article 09th May 2022 6 mins Kathmandu: Members Spotlight There are few companies more aspirational than Kathmandu. Eva Barrett, the business's Chief Customer Officer, explains why knowing the consumer at every stage of their journey is key to her success. Video/Webinar Webinar: Loyalty Programs 05th Apr 2022 48 min Watch the webinar: Loyalty Programs: A New Delta for Data with Philip Shelper Loyalty & Reward Co CEO Philip Shelper reveals how to utilise loyalty programs to generate valuable zero and first-party data, engage customers in ever-more meaningful experiences and build brand, sales and retention. Video/Webinar 30th Mar 2022 55 mins Global Forum Panel: Mastering the New World The panel of insightful data marketers speaks on what's best and what's next. Watch the panel discuss strategies to delivering growth and customer engagement in uncertain times. Video/Webinar 30th Mar 2022 60 mins Global Forum Panel: Demystifying the Metaverse The panel at ADMA Global Forum speaks on the MetaVerse, how can marketers get the most out of it, and what to expect in the near future. Load More
Discover the psychology, designs, data and marketing approaches needed to develop a best practice loyalty program Learn about the technology, future trends and gamification approaches being used around the world to gain a competitive edge Study with the team that literally wrote the book on loyalty (Loyalty Programs: The Complete Guide by Phillip Shelper) Course Outcomes
Loyalty psychology and academic reviews Twenty-seven loyalty program design frameworks Data and lifecycle marketing strategies to drive personalisation Technology, gamification and future loyalty trends Commercial modelling, and security and fraud risks All supported by case studies from all around the world. Course Covers
The loyalty programs and consumer engagement course provided an informative and engaging look into where loyalty programs began, how they've evolving and how they can deeply connect with consumers. The concepts and theories were clearly communicated and easy to understand. I would highly recommend this program to anyone with an interest or role relating to customer engagement and retention. - Trent, News Corp Australia
Enrol today and receive a FREE Kindle copy of Loyalty Programs: The Complete Guide, the definitive textbook on loyalty programs globally. Drawing on content from the Amazon bestseller, the course will provide you with a thorough understanding of best-practice loyalty programs, which can be immediately applied within your own career and your company. You will receive your Amazon voucher to download the book before class.
CEO, Loyalty & Reward Co Phil is CEO and Founder of leading loyalty consulting agency, Loyalty & Reward Co. He has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone...
Recorded webinar Masterful marketing in the regulatory age Loyalty & Reward Co CEO Philip Shelper reveals how to utilise loyalty programs to generate valuable zero and first-party data, engage customers in ever-more meaningful experiences and build brand, sales and retention.
Video/Webinar 09th Jun 2022 8 mins Oh the humanity! How Marketers can Strike the Right Balance of Digital and Physical For marketers today, working amid a sea of data, there’s a genuine need to foster real human connection in every campaign. ADMA revisits some razor-sharp insights from the Australian National University’s Dr Catherine Ball to outline how the marketing cohort can help shape a better future for us all.
Article 09th Jun 2022 7 mins MYOB: Members Spotlight MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. When it comes to its marketing team, it's all about efficiency. From AI to upskilling, the company’s Marketing Operations Manager, Dean Hamilton, explains how his team is preparing for the future.
Article 09th May 2022 6 mins Kathmandu: Members Spotlight There are few companies more aspirational than Kathmandu. Eva Barrett, the business's Chief Customer Officer, explains why knowing the consumer at every stage of their journey is key to her success.
Video/Webinar Webinar: Loyalty Programs 05th Apr 2022 48 min Watch the webinar: Loyalty Programs: A New Delta for Data with Philip Shelper Loyalty & Reward Co CEO Philip Shelper reveals how to utilise loyalty programs to generate valuable zero and first-party data, engage customers in ever-more meaningful experiences and build brand, sales and retention.
Video/Webinar 30th Mar 2022 55 mins Global Forum Panel: Mastering the New World The panel of insightful data marketers speaks on what's best and what's next. Watch the panel discuss strategies to delivering growth and customer engagement in uncertain times.
Video/Webinar 30th Mar 2022 60 mins Global Forum Panel: Demystifying the Metaverse The panel at ADMA Global Forum speaks on the MetaVerse, how can marketers get the most out of it, and what to expect in the near future.