Home IQ Education Email Marketing Strategy Campaign Integration Virtual Class Email Marketing Strategy Gain a greater understanding of email marketing and what it takes to create ROI-driven campaigns Download brochure Instructor: Mike Zeederberg Mike Zeederberg has been a leading figure in the digital marketing industry for 20 years. Overview Program Who should do this course Campaign Integration Email Marketing Strategy Two-half days in our virtual classroom. Live, interactive session. instructor Mike Zeederberg Virtual Classrooms Email Marketing Strategy 13-14 August 2025 13-08-2025 03-12-2025 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can’t make this date? Join our waitlist to be notified when new course dates drop for enrolment. Join the waitlist Email Marketing Strategy 3-4 December 2025 13-08-2025 03-12-2025 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can’t make this date? Join our waitlist to be notified when new course dates drop for enrolment. Join the waitlist Use email marketing strategically to drive customer value. Gain a greater understanding of email marketing and learn how to plan, create, and evaluate effective, ROI-driven email marketing campaigns. Email is not only one of the oldest online technologies, it’s also one of the most effective and profitable – and with good reason. It’s one of the easiest mediums to test and optimise, and those collective learnings over the years have produced a highly versatile and effective marketing tool. The downside is emails can easily be rejected by customers if they feel your emails are over-used and undervalued. ADMA IQ’s email marketing course will help you to re-think how you’re using email in your marketing mix and focus on the most up-to-date tactics and techniques to ensure your emails improve your customers’ experience and produce better results. In this course you’ll discover how to nail all aspects of email marketing: Understand the basic components of email marketing Develop an email marketing strategy Identify how to optimise your email design and structure Review the various approaches for testing email marketing campaigns Virtual: Next course date begins 13 August 2025 (Two-half days - 13 August 9am to 1pm, and 14 August, 9am to 1pm) Key Course Outcomes Use data to focus on consumer centric communications, including CRM, customer journeys and communication plans Ensure your campaign is compliant with the Spam Act Improve your email conversions, engagement, and inbox placement through strategic planning of your email activity with an understanding of split testing, segmentation, personalisation, and deliverability Course Covers: Learn about the tools needed for effective emails as part of multi-channel campaigns and for those ‘always on’ moments such as newsletters, and automated journeys. The role of email marketing in the overall marketing mix; email marketing strategy, campaign planning and the customer journey. The power of omnichannel campaigns and implementing the integrated planning process with a communications strategy and strategic campaign briefing. Creating a customer centric communications plan and know your customers with an email marketing strategy and email marketing campaign strategy. Measuring email marketing success Who should do this course? This course is at an Implementing Learning Level. You understand marketing principles, you’ve applied them in practice, but this course will give you the ability to dig-deeper, discover new ways of working, and take your knowledge and skills further. Hear what our students say about this course: “Email Marketing Essentials was well worth the time! Even though I’ve been working with email campaigns for years, there was still a lot to learn and plenty of opportunities to optimize our current strategies” - Kathleen, Los Angeles Tourism & Convention Board Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Campaign Integration CONTENT FOR SOCIAL NETWORKS Learning Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels. Campaign Integration CONTENT MARKETING CERTIFICATE Leading Content Marketing Certificate Design a content strategy that is relevant and will engage your customers. Campaign Integration CONTENT MARKETING STRATEGY Leading Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies. Campaign Integration CONVERSION RATE OPTIMISATION Learning Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives. Campaign Integration COPYWRITING ADVANCED Popular! Leading Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level. Campaign Integration COPYWRITING ESSENTIALS Popular! Learning Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence. Load More
“Email Marketing Essentials was well worth the time! Even though I’ve been working with email campaigns for years, there was still a lot to learn and plenty of opportunities to optimize our current strategies” - Kathleen, Los Angeles Tourism & Convention Board
Campaign Integration CONTENT FOR SOCIAL NETWORKS Learning Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
Campaign Integration CONTENT MARKETING CERTIFICATE Leading Content Marketing Certificate Design a content strategy that is relevant and will engage your customers.
Campaign Integration CONTENT MARKETING STRATEGY Leading Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies.
Campaign Integration CONVERSION RATE OPTIMISATION Learning Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
Campaign Integration COPYWRITING ADVANCED Popular! Leading Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level.
Campaign Integration COPYWRITING ESSENTIALS Popular! Learning Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence.