Home IQ Education Digital Marketing Strategy Campaign Integration Virtual Class Digital Marketing Strategy Confidently tackle your own digital strategy development and identify the key components for implementation Download brochure Instructor: Mike Zeederberg Digital Marketing expert, Managing Director at Zuni, and the head tutor for digital marketing for ADMA for 5 years Overview Program Who should do this course Campaign Integration Digital Marketing Strategy Four consecutive half days in our virtual classroom. Live, interactive sessions. instructor Mike Zeederberg Virtual Classrooms Digital Marketing Strategy 16-19 September 2025 16-09-2025 ADMA Member $1,450.00 Per Person pp *including GST Non-Member $1,950.00 Per Person pp *including GST Can’t make this date? Join our waitlist to be notified when new course dates drop for enrolment. Join the waitlist Uncover the framework and processes for developing and delivering a successful digital marketing strategy. Digital marketing strategy continues to grow in its importance in the marketing mix – but where do you start? The range of channels and options for messaging are ever-expanding. During this ADMA digital marketing course, you’ll walk through the process for developing a digital marketing strategy that ensures your marketing activity is aligned with your business goals and optimises your use of digital channels. Gain insights for your own business through this digital marketing strategy course, and walk through examples, templates and case studies that will equip you to confidently tackle your own digital marketing strategy development. Next virtual classroom course: 16 - 19 September 2025 Duration: 4 consecutive half days 16th September : 9.00am - 1.00pm (NSW time ) 17th September : 9.00am-1.00pm ( NSW time) 18th September : 9.00am - 1.00pm (NSW time ) 19th June : 9.00am - 1.00pm (NSW time ) Key Course Outcomes: Identify what scope of digital marketing strategy you need for your business, define key business objectives, who the key stakeholders are, and how to work them A practical framework ensures your strategy lays the foundation for powerful strategy development A grounded strategy focuses your targeting decisions, drives proposition development and supports CX across each Customer Journey touchpoint. Develop a digital marketing strategy that aligns digital activity to customer journeys and business outcomes Understand insights from your own digital assets and the broader competitive landscape and apply key trends To build efficient and effective data, channel and creative strategies that support and evaluate the delivery of your digital marketing strategy. Expand your strategy into the key components for implementation Course Covers: Day 1 Australian Digital Media Landscape Future Trends Digital Marketing Strategy Structure SMART Objectives Day 2 Audience Targeting Customer Journey Mapping Day 3 Competitor Evaluation Customer Centricity and Factors that Influence Digital Marketing Strategy Digital Marketing Channel Overview Day 4 Measurement Optimisation Practical exercises using analytics tools Implementation and Bringing it Together Who should do this course? This course is at an Implementing Learning Level. You understand marketing principles, you’ve applied them in practice, but this course will give you the ability to dig-deeper, discover new ways of working, and take your knowledge and skills further. Hear what our students say about this course: “Great course for learning or refreshing the key elements of digital marketing strategy. Covered all of the key aspects with enough information on each element to be useful, all packed into two days” - Kate, Westpac Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Campaign Integration CONTENT FOR SOCIAL NETWORKS Learning Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels. Campaign Integration CONTENT MARKETING CERTIFICATE Leading Content Marketing Certificate Design a content strategy that is relevant and will engage your customers. Campaign Integration CONTENT MARKETING STRATEGY Leading Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies. Campaign Integration CONVERSION RATE OPTIMISATION Learning Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives. Campaign Integration COPYWRITING ADVANCED Popular! Leading Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level. Campaign Integration COPYWRITING ESSENTIALS Popular! Learning Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence. Load More
“Great course for learning or refreshing the key elements of digital marketing strategy. Covered all of the key aspects with enough information on each element to be useful, all packed into two days” - Kate, Westpac
Campaign Integration CONTENT FOR SOCIAL NETWORKS Learning Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
Campaign Integration CONTENT MARKETING CERTIFICATE Leading Content Marketing Certificate Design a content strategy that is relevant and will engage your customers.
Campaign Integration CONTENT MARKETING STRATEGY Leading Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies.
Campaign Integration CONVERSION RATE OPTIMISATION Learning Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
Campaign Integration COPYWRITING ADVANCED Popular! Leading Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level.
Campaign Integration COPYWRITING ESSENTIALS Popular! Learning Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence.