Digital Marketing Strategy Course

Course: SCDMS
  • Digital Marketing
Intermediate / Practitioner

Make digital your first campaign thought, not the last one.

Uncover a framework for successful digital marketing.

This two-day digital marketing course is one of ADMA's most popular. Whether it’s your business, industry, or campaign, digital continues to have a significant impact on the way we operate. During this course, you’ll learn what is a digital strategy and will be provided with a framework for crafting a digital marketing strategy.

To get the most out of this two-day intensive digital marketing course, you should have a good understanding of the basic digital marketing tactics.

Duration:  2 consecutive days

Learn to:

In this course you will learn digital marketing strategies and:

  • Effectively integrate digital into your marketing strategies
  • Implement your strategy by employing the tools for digital marketing in the most relevant way
  • Utilise a planning framework for digital strategy development within your organisation
  • Identify the difference between acquisition, branding and retention strategies through case study examples

Course cover:

Through presentation, discussion and practical exercises in class, we’ll explore digital marketing strategy at length, covering:

  • Understanding the role of digital within the business
  • Identifying how your target audience is using digital
  • Getting to grips with your digital landscape
  • How the various elements of digital are used against strategic objectives
  • Developing digital strategies for customer acquisition, retention and branding purposes
  • Implementing a digital strategy successfully

Who should do this course?

  • Marketers and senior marketers looking to understand how to best integrate digital into their overall marketing strategies
  • Digital and IT professionals needing to ensure their strategy and plans integrate with the overall organisation’s plans
  • Ideal for both B2B and B2C marketers
  • Client or agency side.

Select your city to see the dates the course is available

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