Digital Marketing Strategy Course Home IQ Education Digital Marketing Digital Marketing Strategy Course instructor Jarrod Price Online Virtual Classrooms Digital Marketing Strategy Course ADMA Member $550.00 Per Person pp *including GST Non-Member $750.00 Per Person pp *including GST Digital Marketing Strategy 6 Sep - 9 Sep 2022 06-09-2022 ADMA Member $1,450.00 Per Person pp *including GST Non-Member $1,950.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST END OF FINANCIAL YEAR SALEEnter code EARLY25 and save 25%. Book by 27 May. Digital strategy counts. Drive your business forward with effective digital marketing strategy development. Uncover the framework and processes for developing and delivering successful digital marketing with ADMA IQ’s Digital Marketing Course. Online: self-paced, with 6 months to complete with 30 minute assessment at the end of the course. Next virtual classroom course: starts 6 September 2022Duration: 4 consecutive half days, 9.00am - 1.00pm (AEST) Digital marketing strategy continues to grow in its importance in the marketing mix – but where do you start? The range of channels and options for messaging are ever-expanding. During this ADMA digital marketing course, you’ll walk through the process for developing a digital strategy that ensures your marketing activity is aligned with your business goals, and optimises your use of digital channels. Gain insights for your own business through this digital strategy course, and walk through examples, templates and case studies that will equip you to confidently tackle your own digital strategy development. Identify what scope of digital strategy you need for your business, define key business objectives, who the key stakeholders are and how to work with business stakeholders Structure and run your digital strategy project, including scope, timeframes, and deliverables Develop customer segments, and customer experience maps aligned to your business objectives Understand insights from your own digital assets and the broader competitive landscape and apply key trends and concepts to your own digital marketing strategy development Develop a strategic framework that aligns digital activity to customer journeys and business outcomes Expand your strategy into the key components for implementation – content plans, data and CRM strategies, channel plans Put together a KPI and metrics framework that can be used to track the effectiveness of the strategy Develop an implementation plan that brings all the strands together This digital strategy course teaches you to: Understanding the role of digital marketing strategy within the business Identifying how your target audience is using digital Getting to grips with your digital marketing landscape How the various elements of digital are used against strategic objectives Developing digital strategies for customer acquisition, retention and branding purposes Implementing a digital strategy successfully What this digital marketing course covers: Digital marketing planning The power of omnichannel campaigns Implementing the integrated planning process Strategic campaign briefing Defining SMART objectives How to scale your search engine opportunities Affiliate marketing strategy Display marketing strategy Search engine marketing strategy Making the most of mobile marketing An introduction to mobile marketing strategy Developing a mobile marketing strategy Measure and test your mobile marketing activity Putting your customers at the heart of your website design Customer centric website strategy Website campaign strategy Measuring effectiveness of website Online course topics: Managers who plan and manage marketing and digital activities, as part of a campaign or wider communications strategy. Digital content marketers that are responsible for the execution or planning of how digital and offline channels are used. Agency professionals who are involved in developing customer insights and writing briefs, creating channel plans, or developing campaign structures and eco-systems for their clients. Media planners that want to understand at a strategic level how consumers interact with a range of platforms and channels as part of their customer journey to improve media planning. Who should do this digital strategy course? Hear what our students say about this course: “Great course for learning or refreshing the key elements of digital marketing strategy. Covered all of the key aspects with enough information on each element to be useful, all packed into two days” - Kate, Westpac Frequently asked questions Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Digital Marketing CONVERSION RATE OPTIMISATION COURSE Learning Conversion Rate Optimisation Course Harness the power of conversion and learn how to optimise your site to achieve your online objectives. Digital Marketing DIGITAL CAMPAIGN MANAGER PACK Learning Digital Campaign Manager Pack Learn how to plan and manage your digital campaigns with this special value pack, which offers excellent savings on two popular courses. Digital Marketing DIGITAL MARKETING CAMPAIGN, PLANNING & MANAGEMENT COURSE Learning Digital Marketing Campaign Planning & Management Course Harness the power of digital campaign planning and discover how digital marketing can make your campaigns thrive. Digital Marketing DIGITAL MARKETING CERTIFICATE Popular! Applying Digital Marketing Certificate Leverage technology and data to drive real results with the ADMA IQ'a Digital Marketing Certificate. Study Digital Marketing straight from industry experts. Digital Marketing DIGITAL MARKETING CERTIFICATE ONLINE Applying Digital Marketing Certificate Online ADMA Digital Marketing Certificate (DMC) is a comprehensive and practical digital marketing certificate, taught by industry experts. Understand the digital landscape and develop an actionable digital strategy for your business. Digital Marketing DIGITAL MARKETING CHANNELS COURSE Learning Digital Marketing Channels Course Own your online space with a digital channel planning course for next level marketing. Load More
Identify what scope of digital strategy you need for your business, define key business objectives, who the key stakeholders are and how to work with business stakeholders Structure and run your digital strategy project, including scope, timeframes, and deliverables Develop customer segments, and customer experience maps aligned to your business objectives Understand insights from your own digital assets and the broader competitive landscape and apply key trends and concepts to your own digital marketing strategy development Develop a strategic framework that aligns digital activity to customer journeys and business outcomes Expand your strategy into the key components for implementation – content plans, data and CRM strategies, channel plans Put together a KPI and metrics framework that can be used to track the effectiveness of the strategy Develop an implementation plan that brings all the strands together This digital strategy course teaches you to:
Understanding the role of digital marketing strategy within the business Identifying how your target audience is using digital Getting to grips with your digital marketing landscape How the various elements of digital are used against strategic objectives Developing digital strategies for customer acquisition, retention and branding purposes Implementing a digital strategy successfully What this digital marketing course covers:
Digital marketing planning The power of omnichannel campaigns Implementing the integrated planning process Strategic campaign briefing Defining SMART objectives How to scale your search engine opportunities Affiliate marketing strategy Display marketing strategy Search engine marketing strategy Making the most of mobile marketing An introduction to mobile marketing strategy Developing a mobile marketing strategy Measure and test your mobile marketing activity Putting your customers at the heart of your website design Customer centric website strategy Website campaign strategy Measuring effectiveness of website Online course topics:
Managers who plan and manage marketing and digital activities, as part of a campaign or wider communications strategy. Digital content marketers that are responsible for the execution or planning of how digital and offline channels are used. Agency professionals who are involved in developing customer insights and writing briefs, creating channel plans, or developing campaign structures and eco-systems for their clients. Media planners that want to understand at a strategic level how consumers interact with a range of platforms and channels as part of their customer journey to improve media planning. Who should do this digital strategy course?
“Great course for learning or refreshing the key elements of digital marketing strategy. Covered all of the key aspects with enough information on each element to be useful, all packed into two days” - Kate, Westpac
Digital Marketing CONVERSION RATE OPTIMISATION COURSE Learning Conversion Rate Optimisation Course Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
Digital Marketing DIGITAL CAMPAIGN MANAGER PACK Learning Digital Campaign Manager Pack Learn how to plan and manage your digital campaigns with this special value pack, which offers excellent savings on two popular courses.
Digital Marketing DIGITAL MARKETING CAMPAIGN, PLANNING & MANAGEMENT COURSE Learning Digital Marketing Campaign Planning & Management Course Harness the power of digital campaign planning and discover how digital marketing can make your campaigns thrive.
Digital Marketing DIGITAL MARKETING CERTIFICATE Popular! Applying Digital Marketing Certificate Leverage technology and data to drive real results with the ADMA IQ'a Digital Marketing Certificate. Study Digital Marketing straight from industry experts.
Digital Marketing DIGITAL MARKETING CERTIFICATE ONLINE Applying Digital Marketing Certificate Online ADMA Digital Marketing Certificate (DMC) is a comprehensive and practical digital marketing certificate, taught by industry experts. Understand the digital landscape and develop an actionable digital strategy for your business.
Digital Marketing DIGITAL MARKETING CHANNELS COURSE Learning Digital Marketing Channels Course Own your online space with a digital channel planning course for next level marketing.