Data and Analysis Course Home IQ Education Analytics Data and Analysis Course 8-10 hours of self-paced content, available online for six months Online Data and Analysis Course ADMA Member $550.00 Per Person pp *including GST Non-Member $750.00 Per Person pp *including GST END OF FINANCIAL YEAR SALEEnter code EOFY20 and save 20%. Book by 30 June. Learn the core principles, concepts and practical applications of data and analytical techniques in digital and data-driven marketing. Duration: online course, self-paced, 8-10 hours completion, up to 6 months to complete. Assessment: 30 minute multiple choice assessment at the end of the course Identify the drivers of value, risk, and cost in data used by the marketing department Plan your organisational strategy for data collection, permissioning, and management Understand how data drives marketing and the impact of data quality Create an effective data management strategy Construct a data strategy that adheres to current and forthcoming legislation and regulation Build a secure data management culture that enables marketing innovation Learn to The Data Analysis course is ideal for professionals currently employed in commercial and public sector companies across all sectors, including professional services and not for profit. Equally agencies, consultancies and suppliers servicing their data management needs will benefit by enrolling staff. Who should do this course Modules Module 1: Defining data Learning objective: understand the basics of marketing data and its role and importance within your business Understand what data is and where it comes from Assess the role and importance of data within a business Identify some key techniques for adding value to data Understand how to classify data according to reliability, stability and content Gain awareness of key data types and sources Module 2: Data quality Learning objective: understand the key concepts of data quality Understand why data quality is important in sustaining your business Assess what good data quality loos like Identify the origins of poor quality data Evaluate the impact that poor data quality can have over your business Understand how to move towards a single customer view Module 3: Data management Learning objective: understand how manage data and data quality issues Appreciate the reasons for managing data quality Understand good and bad data management practices Identify the key components of data quality improvement Appreciate the value to the business of data quality improvement Understand practical techniques for cleansing your data Assess the maturity of your organisation in respect of data quality management Module 4: Database structures Learning objective: understand the role of the database and how to plan/build one Identify the role of a database Appreciate the different types of database structures Understand how to plan and build a database Module 5: Data – preparation and mining Learning objective: understand the role of technology in managing data Understand the importance of data preparation. Recognise the different types of data (internal and external) that support analytical processes, including data profiling. Identify the role of data mining and how it can be used to generate insight Module 6: Data – segmentation and predictive modelling Learning objective: understand segmentation and predictive modelling Appreciate the role of segmentation and predictive modelling when trying to glean insights from your data Understand the range of statistical techniques you can use to understand your data better Module 7: Data security Learning objective: assess the importance of data security for your business Understand the three core principles of data and information security; confidentiality, integrity, and availability Assess what good data security looks like in practice Manage and measure the risks related to data security Understand how to handle a data security breach Evaluate the cost and damage to your business of getting data security wrong Module 8: Data governance Learning objective: understand why good data governance is essential and how to accurately assess your own organisation’s current data capability on the Data Governance Maturity Model Understand what data governance is and why it’s important to your organisation Review the impact of inadequate data governance Understand your organisation’s current data capability Plot your position on the Data Governance Maturity Model and monitor your progress Organise for successful data governance and data management Develop and implement a successful data governance strategy Appreciate the legal and regulatory regime which governs personal data What is the class format like? The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat. Frequently asked questions Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Analytics ANALYTICS CERTIFICATE Applying Analytics Certificate Discover the power of analytics with our Data Analytics Course! Explore new ways to use data analytics to improve organisational efficiency and competitiveness. Analytics ANALYTICS FUNDAMENTALS COURSE Learning Analytics Fundamentals Course Discover the essentials of analytics and different tolls that will help you draw insights from analytics. Analytics ANALYTICS TECHNIQUES Applying Analytics Techniques (online module) Identify different domains of analytics, how data is used in each of these, as well as statistical fundamentals. Analytics DATA AND ANALYSIS COURSE Applying Data and Analysis Course Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing. Analytics DATA VISUALISATION COURSE Learning Data Visualisation Course Establish your own visualisation techniques that will help sell your analytic results to business decisionmakers. Analytics DIGITAL ANALYTICS FOR MARKETERS COURSE Applying Digital Analytics for Marketers Course Introducing an accessible approach to measuring, analysing and optimising digital marketing activity. Load More
Identify the drivers of value, risk, and cost in data used by the marketing department Plan your organisational strategy for data collection, permissioning, and management Understand how data drives marketing and the impact of data quality Create an effective data management strategy Construct a data strategy that adheres to current and forthcoming legislation and regulation Build a secure data management culture that enables marketing innovation Learn to
The Data Analysis course is ideal for professionals currently employed in commercial and public sector companies across all sectors, including professional services and not for profit. Equally agencies, consultancies and suppliers servicing their data management needs will benefit by enrolling staff. Who should do this course
What is the class format like? The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat.
Analytics ANALYTICS CERTIFICATE Applying Analytics Certificate Discover the power of analytics with our Data Analytics Course! Explore new ways to use data analytics to improve organisational efficiency and competitiveness.
Analytics ANALYTICS FUNDAMENTALS COURSE Learning Analytics Fundamentals Course Discover the essentials of analytics and different tolls that will help you draw insights from analytics.
Analytics ANALYTICS TECHNIQUES Applying Analytics Techniques (online module) Identify different domains of analytics, how data is used in each of these, as well as statistical fundamentals.
Analytics DATA AND ANALYSIS COURSE Applying Data and Analysis Course Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing.
Analytics DATA VISUALISATION COURSE Learning Data Visualisation Course Establish your own visualisation techniques that will help sell your analytic results to business decisionmakers.
Analytics DIGITAL ANALYTICS FOR MARKETERS COURSE Applying Digital Analytics for Marketers Course Introducing an accessible approach to measuring, analysing and optimising digital marketing activity.