TAKE A SNEAK AT THE KEYNOTES...

Tom Goodwin - What Matters for Marketers in 2025 and Beyond

Sometimes, to truly understand the world or an industry, we need to step back. We have to see change in context, focus on consumers, and consider technology in a broader sense. This keynote is designed to simplify what is commonly considered a chaotic, unpredictable, and ever-changing marketing landscape by focusing on five themes that really matter.

We will discuss how the industry continues to operate in radically different tribes growth marketers and performance marketers and uncover the opportunities that can come from bridging them. We will learn how marketing will evolve and transform thanks to Generative AI and creative, ambitious uses of it. We will delve into other movements, such as new moments and contexts for advertising, new ways to think about commerce, new opportunities in customer service, the growth of retail media, and our endless obsession with counting metrics over creating meaningful success.

This should be a provocative session that sparks conversations essential for our future growth.

Scott Galloway - Annual Predictions, trends & dynamics for the upcoming 1-3 years

In this session, Professor Galloway will take a look back at what he got right or wrong for the previous year, and he will introduce a series of predictions, trends, and dynamics for the upcoming 1–3 years. Scott’s predictions include, but are not limited to, the themes of big tech, industry disruption, healthcare, education, retail, the streaming wars, and more.

Sarla Fernando – Privacy Reform - it's time. What marketers need to know

The imminent privacy reforms mean that the regulatory landscape as we know it is changing. The long-awaited overhaul of the Privacy Act is expected to be introduced to Parliament shortly. As marketers, there is a lot of work to be done to get our houses in order to comply with the vast changes ahead of us. In this session, Sarla Fernando will explore what marketers need to know as the scope of the Privacy Act is due to broaden and substantially impact our data practices, including how we collect, use and disclose personal information and consumer data. With significant financial ramifications and potential brand reputation damage for acts of non-compliance, this session is critical for marketers as we transition to a new legislative era. 

CX Panel - Coming soon

Joanna Robinson - Slaying the Game - Navigating Gen Y & Gen Z Through The Power Of Brand Building

Pragmatic, independent, entrepreneurial...impatient, skeptical, fickle....It is well known that Gen Z and Gen Y can be the most tricky of all market segment audiences and yet also one of the most attractive and lucrative.

It requires brands to be more personalized, authentic, and values-driven, and constantly deliver to the high expectations of their demanding audience.... They also need to entertain them and tell great stories!

Mark Ritson - Coming soon

Lucinda Barlow - Learning to laugh at ourselves: what Uber has learned about not taking ourselves too seriously

The world seeks humour as we face economic, political and social challenges. Humour is back in entertainment, culture and advertising. While brands are just rediscovering humour, Uber, is a brand that has “been through the wringer”, and has been using humour and embracing self-deprecation for years

Marketers have lost sight of our role in the world: ashamed of commercial success, fanatical in our brand stewardship and believing our own inflated narrative. It’s time for levity, humility and self-deprecation - the world is craving laughs. Lucinda will cover; why humour works, examples of how Uber uses humour and what they have learnt along the way.