Information and Toolkits to keep you up to date
We help marketers keep up with what’s going on with new and developing laws, inquiries and reports into our industry. ADMA has both member-only and publicly available content to help marketers comply with Australian and international regulations.
Our work includes news stories, content, webinars, masterclasses and training courses to keep the data-driven marketing community up to date with compliance issues. Our regulatory working group advocates on behalf of data-driven marketers to governments and regulators like the OAIC or ACCC. Whether it’s topics like privacy, data handling, running trade promotions, best practices for making claims when advertising or marketing or understanding changing technology, we’re the industry body that keeps you informed.
As always, it’s prudent to seek legal advice for your specific business, industry and marketing project. The best brands and businesses go beyond what is legal to do what is right.
In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
We all know how annoying unwanted emails and other electronic messages can be, but from a business standpoint, sending unwanted marketing communications is a waste of your marketing budget. It can do serious damage tot a brand's reputation.
The Australian Communications and Media Authority (ACMA) is undertaking consultation to examine whether some (or parts) of its regulatory functions could be taken on by industry through self-regulation or co-regulation.
Campaigns from both sides of the same sex marriage debate caused a bit of controversy over their use of SMS and robocalls. But are their tactics legal?
Businesses often run competitions (also known as trade promotions) to increase consumer engagement with their brand, product or service or to boost brand and product visibility. A Trade Promotion is a free-entry competition held by a business to promote its goods or services.
As of 1 July 2017, penalty units under Commonwealth law increased from $180 per unit to $210 per unit. This effectively means that fines have increased for failure to comply with the Privacy Act, Spam Act, the Do Not Call Register Act and the Australian Consumer Law.
