Information and Toolkits to keep you up to date
We help marketers keep up with what’s going on with new and developing laws, inquiries and reports into our industry. ADMA has both member-only and publicly available content to help marketers comply with Australian and international regulations.
Our work includes news stories, content, webinars, masterclasses and training courses to keep the data-driven marketing community up to date with compliance issues. Our regulatory working group advocates on behalf of data-driven marketers to governments and regulators like the OAIC or ACCC. Whether it’s topics like privacy, data handling, running trade promotions, best practices for making claims when advertising or marketing or understanding changing technology, we’re the industry body that keeps you informed.
As always, it’s prudent to seek legal advice for your specific business, industry and marketing project. The best brands and businesses go beyond what is legal to do what is right.

ADMA recently joined other industry leaders for a Privacy Roundtable with the ACCC and OAIC to discuss Inquiry’s Preliminary Report.

For not-for-profit organisations in NSW, a gratuitous lottery is option available where a game of chance competition being run but is not for the purpose of promoting a trade or business.

SMS messages face additional scrutiny from the Australian Communications and Media Authority (ACMA) as they are one of the regulator’s current regulatory focus areas. In this practical guidance article, we look at the distinction between commercial and factual messages under the Spam Act.

ADMA has compiled a handy matrix showing if, and when, TPL permits are required in the various Australia States and Territories.


Late on Thursday 26 July, the Commonwealth government quietly opened its consultation seeking feedback on the Competition and Consumer Amendment (Gift Cards) Bill 2018 (the Bill) and ancillary materials.