ADMA Whitepaper: Business Success Through Data-Driven Insights

09 May 2016

  • Analytics
  • Networking
  • Creative
  • Search Marketing

This whitepaper is a result of the experience, ideas and thought leadership generated by the ADMA data expert group from the data think tank.

In this paper we discuss:

  •     Data's role as the customer's voice
  •     The future of free-service business models
  •     The best way to design your data strategy
  •     Effective ways of infusing data throughout your organisation
  •     The skills needed to implement your data strategy effectively
  •     Specific internal communications needed to leverage your data investment
  •     How to find the right balance of skills by mixing in-house with external suppliers
  •     Ways to improve the connection between your data scientists and marketers
  •     A possible picture of the ideal data function
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