Vinetha Manthena Executive Manager - Paid Media, Commonwealth Bank of Australia Vinetha has 14 years' global experience in leading Digital Marketing teams both agency and client-side across telco, banking, insurance, FMGC and travel. She is a trailblazer in biddable media having delivered many market-first initiatives including launching propensity to purchase machine learning modelling in a cookie-less environment. Vinetha has in-housed all Digital Marketing at Optus and has built world-class powerhouse media buying team who are always pushing boundaries and at the cutting edge of ad-tech. Vinetha Manthena is a member of ADMA's Regulatory and Advocacy Working Group.
Vinetha Manthena Executive Manager - Paid Media, Commonwealth Bank of Australia Vinetha has 14 years' global experience in leading Digital Marketing teams both agency and client-side across telco, banking, insurance, FMGC and travel. She is a trailblazer in biddable media having delivered many market-first initiatives including launching propensity to purchase machine learning modelling in a cookie-less environment. Vinetha has in-housed all Digital Marketing at Optus and has built world-class powerhouse media buying team who are always pushing boundaries and at the cutting edge of ad-tech. Vinetha Manthena is a member of ADMA's Regulatory and Advocacy Working Group.