David Bell is one of Australia’s most respected Creative Directors, having worked in leading agencies for more than 30 years, both in Australia and overseas. Along the way he has collected over 75 Australian and international advertising awards.
Founded in 1999 MercerBell has grown into one of Australia’s largest Customer Experience agencies and now employs over 70 people. In February 2016 MercerBell was acquired by Saatchi & Saatchi. This will allow MercerBell to champion CX within the Publicis Group and to continue its expansion and growth.
MercerBell has been voted by B&T Magazine Direct Agency of the Year two years running. And recently in the MIDAS Agency Report for financial advertising MercerBell was ranked 8th in the world.
David regularly speaks at industry and creative events, and is often asked to judge at major award shows. He was elected as Chairman of Judges of the Australian Direct Marketing Association’s Awards (ADMA) in 2001 and 2006. In 2013 David was asked to become the Australian International Chair for the Caples Awards, which are held in New York each year.
He played a key role in setting up ADMA’s Creative School. Education is something David feels extremely passionate about. He not only lectures at the Creative School, but also runs tutorial classes at MercerBell, giving a new generation of young creative people the benefit of his vast experience. A recent presentation on Art Direction, which David wrote for the Creative School, was posted on SlideShare and at last count over 160,000 people had viewed the presentation. www.slideshare.net/Reosurfer/33-things-i-know-about-art-direction
In 2005, David was elected the ADMA Direct Marketer of The Year – the first time in the award’s 25-year history that a creative person has received this honour.
A father of three sons, David is also a keen painter and surfer, as anyone one who has visited his office will attest, as it’s more like a surf gallery than a Creative Director’s office. He still firmly believes you should make work fun to be creative.