Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. 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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 27th Feb 2018 8 mins Only urgency and action will prioritise CX in 2018 The attention we have placed on Customer Experience (or CX) in the last three years has changed the marketing industry, and its professionals, forever. This experience-led approach demands a new mindset from those trying to navigate the channels and technologies that underpin today’s consumer behaviour. Article 16th Feb 2018 6 mins Long-term vs short-term marketing campaigns Short-termism is one of the biggest traps CEOs and CMOs have fallen into in the digital age. It produces strategies that deliver results that satisfy the half-yearly reporting cycle rather than the long-term. Article 13th Feb 2018 15 mins Analysts with soft skills in high demand, says IAPA research Businesses continue to harness the power of data to derive insights and inform strategies. This has increased demand for analytics professionals at both entry and managerial levels and pushed up salaries, according to the newly released IAPA Skills & Salary Survey 2017. Article 09th Feb 2018 Notifiable Data Breaches Response Plan This resource, available to members, provides organisations with a plan for possible data breaches, in accordance with the new Notifiable Data Breaches regulations. Article 09th Feb 2018 5 mins Notifiable Data Breaches (NDB) Scheme - Tools and resources In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Article 08th Feb 2018 8 mins Consumer Guarantees: not optional - guaranteed! Faulty product issues and misleading information about consumer rights are among the most common reasons for people to contact the ACCC – and contact they do! Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 27th Feb 2018 8 mins Only urgency and action will prioritise CX in 2018 The attention we have placed on Customer Experience (or CX) in the last three years has changed the marketing industry, and its professionals, forever. This experience-led approach demands a new mindset from those trying to navigate the channels and technologies that underpin today’s consumer behaviour.
Article 16th Feb 2018 6 mins Long-term vs short-term marketing campaigns Short-termism is one of the biggest traps CEOs and CMOs have fallen into in the digital age. It produces strategies that deliver results that satisfy the half-yearly reporting cycle rather than the long-term.
Article 13th Feb 2018 15 mins Analysts with soft skills in high demand, says IAPA research Businesses continue to harness the power of data to derive insights and inform strategies. This has increased demand for analytics professionals at both entry and managerial levels and pushed up salaries, according to the newly released IAPA Skills & Salary Survey 2017.
Article 09th Feb 2018 Notifiable Data Breaches Response Plan This resource, available to members, provides organisations with a plan for possible data breaches, in accordance with the new Notifiable Data Breaches regulations.
Article 09th Feb 2018 5 mins Notifiable Data Breaches (NDB) Scheme - Tools and resources In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 08th Feb 2018 8 mins Consumer Guarantees: not optional - guaranteed! Faulty product issues and misleading information about consumer rights are among the most common reasons for people to contact the ACCC – and contact they do!