Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 06th Apr 2021 Senate sneaks in a privacy surprise: new exposure draft legislation coming soon Marketers should get a glimpse of what Australia’s new Privacy laws could look like when an exposure draft - and new Discussion Paper - is released at the end of April or in early May 2021. Article 29th Mar 2021 Privacy, ad tech and third party cookie changes are birds of a feather Google is now testing FLoC and Fledge to replace third party cookies as government regulatory changes continue. Here’s an update. Article 29th Mar 2021 What the FLoC is happening with Cookies? The current regulatory environment is becoming more complex, with many moving parts and somehow it is landing squarely in the marketer’s lap. The marketers that will survive the change that Cookies will bring are the ones that get moving NOW. Article 24th Mar 2021 Internet Third Party Cookie calamity: the danger of doing nothing Before clearing their Chrome cache and cookies, marketers will need to get a clear understanding of the third party cookie apocalypse and how to put a solid marketing action plan in place before 2022. Article 24th Mar 2021 What is a web or internet cookie? The return of the of the re-engineered ADMA Creativity & Effectiveness Awards (AC&Es) joined forces with the AMY awards for the first time at last night’s gala dinner event creating a true celebration of creativity, effectiveness and digital excellence. Article 24th Mar 2021 6 min Internet Third Party Cookie Collapse: 5 Strategic Imperatives As Google releases more details about its Privacy Sandbox, the demise of third party cookies will mean the industry needs to pay attention to five key strategic areas to avoid business collapse. Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 06th Apr 2021 Senate sneaks in a privacy surprise: new exposure draft legislation coming soon Marketers should get a glimpse of what Australia’s new Privacy laws could look like when an exposure draft - and new Discussion Paper - is released at the end of April or in early May 2021.
Article 29th Mar 2021 Privacy, ad tech and third party cookie changes are birds of a feather Google is now testing FLoC and Fledge to replace third party cookies as government regulatory changes continue. Here’s an update.
Article 29th Mar 2021 What the FLoC is happening with Cookies? The current regulatory environment is becoming more complex, with many moving parts and somehow it is landing squarely in the marketer’s lap. The marketers that will survive the change that Cookies will bring are the ones that get moving NOW.
Article 24th Mar 2021 Internet Third Party Cookie calamity: the danger of doing nothing Before clearing their Chrome cache and cookies, marketers will need to get a clear understanding of the third party cookie apocalypse and how to put a solid marketing action plan in place before 2022.
Article 24th Mar 2021 What is a web or internet cookie? The return of the of the re-engineered ADMA Creativity & Effectiveness Awards (AC&Es) joined forces with the AMY awards for the first time at last night’s gala dinner event creating a true celebration of creativity, effectiveness and digital excellence.
Article 24th Mar 2021 6 min Internet Third Party Cookie Collapse: 5 Strategic Imperatives As Google releases more details about its Privacy Sandbox, the demise of third party cookies will mean the industry needs to pay attention to five key strategic areas to avoid business collapse.