Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. 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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 07th Jul 2022 16 mins Consumers catch on to privacy and data-sharing, GDMA survey shows Attitudes to privacy in the age of big data are evolving but for Australians, the big message is that trust is paramount as regulators and markets alike adapt to a fast-changing digital marketing ecosystem. Article 07th Jul 2022 5 mins Leaders, are your marketing teams ready to support your FY2023 ambitions? Finding the right people is a challenge, and onboarding a new team member is both time and cost-intensive - a recent HR benchmark report found the cost to hire a new employee in 2021 was $23,860. Plus, there’s no guarantee these newcomers will be as promising as they were on their CV. Article 23rd Jun 2022 7 mins ANZ's Kate Young on their ADMA partnership and why marketers should upskill now In a series with ADMA, Mediaweek spoke with Kate Young – the head of customer centricity and capability at ANZ – about their partnership with ADMA and the importance of upskilling for marketers and business leaders. Article 09th Jun 2022 12 mins Privacy: Marketing to Build Trust In Australia, our concept of privacy hinges on how we define ‘personal information’. Privacy is regulated by the 1988 Privacy Act and 13 Australian Privacy Principles, called APPs but is a developing area with plans afoot to update Australia’s Privacy Act. Read more about your obligations when handling personal information. Article 09th Jun 2022 8 mins Oh the humanity! How Marketers can Strike the Right Balance of Digital and Physical For marketers today, working amid a sea of data, there’s a genuine need to foster real human connection in every campaign. ADMA revisits some razor-sharp insights from the Australian National University’s Dr Catherine Ball to outline how the marketing cohort can help shape a better future for us all. Article 09th Jun 2022 7 mins MYOB: Members Spotlight MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. When it comes to its marketing team, it's all about efficiency. From AI to upskilling, the company’s Marketing Operations Manager, Dean Hamilton, explains how his team is preparing for the future. Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 07th Jul 2022 16 mins Consumers catch on to privacy and data-sharing, GDMA survey shows Attitudes to privacy in the age of big data are evolving but for Australians, the big message is that trust is paramount as regulators and markets alike adapt to a fast-changing digital marketing ecosystem.
Article 07th Jul 2022 5 mins Leaders, are your marketing teams ready to support your FY2023 ambitions? Finding the right people is a challenge, and onboarding a new team member is both time and cost-intensive - a recent HR benchmark report found the cost to hire a new employee in 2021 was $23,860. Plus, there’s no guarantee these newcomers will be as promising as they were on their CV.
Article 23rd Jun 2022 7 mins ANZ's Kate Young on their ADMA partnership and why marketers should upskill now In a series with ADMA, Mediaweek spoke with Kate Young – the head of customer centricity and capability at ANZ – about their partnership with ADMA and the importance of upskilling for marketers and business leaders.
Article 09th Jun 2022 12 mins Privacy: Marketing to Build Trust In Australia, our concept of privacy hinges on how we define ‘personal information’. Privacy is regulated by the 1988 Privacy Act and 13 Australian Privacy Principles, called APPs but is a developing area with plans afoot to update Australia’s Privacy Act. Read more about your obligations when handling personal information.
Article 09th Jun 2022 8 mins Oh the humanity! How Marketers can Strike the Right Balance of Digital and Physical For marketers today, working amid a sea of data, there’s a genuine need to foster real human connection in every campaign. ADMA revisits some razor-sharp insights from the Australian National University’s Dr Catherine Ball to outline how the marketing cohort can help shape a better future for us all.
Article 09th Jun 2022 7 mins MYOB: Members Spotlight MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. When it comes to its marketing team, it's all about efficiency. From AI to upskilling, the company’s Marketing Operations Manager, Dean Hamilton, explains how his team is preparing for the future.