Retention Marketing Strategy
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Retention Marketing Strategy
Four consecutive half days in our virtual classroom. Live, interactive sessions.
Retention Marketing Strategy 17-20 June 2025
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Join the waitlistRetention Marketing Strategy 18-21 November 2025
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Join the waitlistStand out in the age of the customer with Australia’s leading customer retention marketing strategy course.
Improve your customer experience and learn the art of retaining customers with ADMA IQ’s Retention Marketing Strategy Course.
It costs up to 25 times more to acquire a new customer than to sell to an existing one . Your job as a marketer doesn’t stop at acquisition.
Learn how to make existing customers more valuable and more engaged with your brand. Explore ways to encourage repeat buying and to transform them into advocates.
This course focuses less on points programs and more on the retention activities needed to drive growth and unlock true brand loyalty.
Using a strategic framework you’ll discover techniques used by leading brands to increase profitability through customer rewards and recognition.
The new course has been refreshed to help the modern marketer navigate the increasingly complex world of customer strategy, data, digital marketing, analytics and marketing technology.
Duration: 4 consecutive half days, 9.00am - 1.00pm AEST
Date: 17 - 20 June 2025
Key Course Outcomes:
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Course Covers:
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Understanding what are the drivers of true customer loyalty
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The principles of engagement, retention, loyalty, and advocacy
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The core strategic ingredients and measuring for financial impact
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Why retention marketing does not sit in isolation (The importance of aligning your loyalty efforts
to your brand) -
What are the different analytics approaches you can use to unlock insight
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How to design a CVP with both hard & soft benefits
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Real world examples and practical considerations when building Lifecycle Programs; Growth
and Community Engagement tactics -
Real world examples and practical considerations for Save, Winback and Advocacy programs
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The best practices you can use to optimise your programs
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How current trends can and will impact your strategy
Who should do this course?
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This course is at an Implementing Learning Level. You understand marketing principles, you’ve applied them in practice, but this course will give you the ability to dig-deeper, discover new ways of working, and take your knowledge and skills further. |
Hear what our past students say about this course
Practical digital marketing skills from industry leaders
ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.
CUSTOMER
EXPERIENCE
CERTIFICATE
Customer Experience Certificate
Equip yourself with the knowledge and skills to develop customer experience programs to achieve aquisition and retention goals.
CUSTOMER
JOURNEY
MAPPING
Customer Journey Mapping
Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals.
RETENTION
MARKETING
STRATEGY
Retention Marketing Strategy
Maximise your customer investments with Australia's leading retention marketing course.
UNLOCKING
PERSONALISATION AND
AUTOMATION
Unlocking Personalisation and Automation
Build the practical skill set needed to drive personalisation and automation in your organisation. Understand the frameworks and how to app
