Social Media Marketing Essentials Course Home IQ Education Digital Campaigns Social Media Marketing Essentials Course 1 day in our virtual classroom or up to 6 months self-paced instructor Tim Hill Online Virtual Classrooms Social Media Marketing Essentials Online ADMA Member $550.00 Per Person pp *including GST Non-Member $750.00 Per Person pp *including GST Social Media Marketing Essentials 07 April 2022 07-04-2022 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST The online-only course is available in a bundle. Find out more about the Digital Marketing Starter pack. Take your social media campaigns to the next level. Become a qualified social media expert with the mix of skills you need to confidently deliver a robust social strategy and measurable ROI. There is a lot to consider when planning and implementing a brand or organisation's social media activity. It can be a little overwhelming to navigate. However, it doesn’t have to be. In this online course you’ll develop a in-depth understanding of all things social from developing a strategy, setting SMART objectives, understanding the difference between paid, earned and owned, all the way through to optimisations and reporting. Whether you’re a B2B or B2C marketer, client-side or agency, stay connected with your customers and learn effective social media planning. You can complete ADMA's social media marketing course in one of two ways: In-class Virtual: TBCDuration: 1 day, 9.00am - 5.00pm AEST Online self-paced: 8-10 hours of content, available for 6 months. Learn to Understand social media and engagement Develop a social media strategy with business-focused objectives Understand social media listening Understand influencers and how to use them effectively Select the most appropriate social platforms Deliver, measure and optimise your social media campaigns Managers who plan and manage content and use social media channels for distribution as part of a campaign or wider communications strategy Digital marketers responsible for the execution or planning of content in social channels Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through Account managers who help shape and execute multi-channel campaigns Media Planners that want to understand how consumers interact with social platforms and how new technologies shape the user experience online Who should do this course Your in-class course covers: How to plan social media and use social media marketing tactics to achieve measurable results How to use both free and paid tools for monitoring content Task scheduling and automation for different social media executions How to measure performance and what to do with those results What the instructor-led course covers Frequently asked questions What the online course covers The online, self-paced course contains approximately 8-10 hours of content. You have up to six months to complete the course. Module 1: An introduction to social media and engagement Understand what social media marketing is and how it has developed. Understand the impact of social media on engagement for brands. Learn the importance of agile planning. Module 2: Developing a social media strategy Understand the importance of a social media strategy. Identify the types of social media campaigns. Gain an introduction to the 8 steps of social strategy development. Module 3: Setting objectives and KPIs Learn how to set SMART objectives for social media. Understand the different types of KPIs and how to use them for your social media activities. Module 4: Social listening Develop social listening to understand customer preferences and competitor actions. Understand how to use the listening framework. Module 5: Identifying influencers Understand who your influencers are. Learn how to select influencers. Learn how to work with influencers. Module 6: Selecting a social platform Understand the difference between paid, earned, and owned media. Identify the hidden costs of social media. Module 7: Building a content strategy and implementing a plan Learn to build a content plan. Learn how to meet specific platform requirements. Implementing a plan on Facebook, Twitter, Instagram and LinkedIn. Module 8: Optimising your social media campaign Understand how to measure and optimise your social media campaigns. Understand how to calculate social media ROI. Assessment: 2 one-hour exams Hear what our past students say about this course Hear what our past students say about this course: “Tim, our tutor met with me prior to the session to understand our needs. He took the time to understand our business and developed a bespoke course tailored to our requirements. Tim was an excellent tutor with extensive knowledge of the content. Unfortunately due to COVID-19 we were unable to conduct the session face-to-face, instead we used Zoom. The tech set up worked flawlessly all day with Tim running multiple computers so we remained engaged and could always see him and the presentation. He also used break out sessions for activities. I highly recommend engaging ADMA for customised training courses.” - Sharyn, McPhersons Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Digital Campaigns Campaign Data Strategy Course Applying Campaign Data Strategy Course Understand how to use marketing campaign data to achieve your strategic goals. Digital Campaigns CONTENT FOR SOCIAL NETWORKS Applying Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels. Digital Campaigns CONTENT MARKETING CERTIFICATE Applying Content Marketing Certificate Discover the full scope of social media and content marketing and cover all elements of an effective content strategy. Digital Campaigns CONTENT MARKETING CERTIFICATE BUNDLE Learning Content Marketing Certificate Bundle This bundle is a great way to upskill both your strategy and implementation skills and ensure you deliver engaging content that drives results. Digital Campaigns CONTENT MARKETING ESSENTIALS COURSE Learning Content Marketing Essentials Course Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI. Digital Campaigns CONTENT MARKETING STRATEGY COURSE Applying Content Marketing Strategy Course In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies. Load More
Learn to Understand social media and engagement Develop a social media strategy with business-focused objectives Understand social media listening Understand influencers and how to use them effectively Select the most appropriate social platforms Deliver, measure and optimise your social media campaigns
Managers who plan and manage content and use social media channels for distribution as part of a campaign or wider communications strategy Digital marketers responsible for the execution or planning of content in social channels Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through Account managers who help shape and execute multi-channel campaigns Media Planners that want to understand how consumers interact with social platforms and how new technologies shape the user experience online Who should do this course
Your in-class course covers: How to plan social media and use social media marketing tactics to achieve measurable results How to use both free and paid tools for monitoring content Task scheduling and automation for different social media executions How to measure performance and what to do with those results What the instructor-led course covers
Hear what our past students say about this course: “Tim, our tutor met with me prior to the session to understand our needs. He took the time to understand our business and developed a bespoke course tailored to our requirements. Tim was an excellent tutor with extensive knowledge of the content. Unfortunately due to COVID-19 we were unable to conduct the session face-to-face, instead we used Zoom. The tech set up worked flawlessly all day with Tim running multiple computers so we remained engaged and could always see him and the presentation. He also used break out sessions for activities. I highly recommend engaging ADMA for customised training courses.” - Sharyn, McPhersons
Digital Campaigns Campaign Data Strategy Course Applying Campaign Data Strategy Course Understand how to use marketing campaign data to achieve your strategic goals.
Digital Campaigns CONTENT FOR SOCIAL NETWORKS Applying Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
Digital Campaigns CONTENT MARKETING CERTIFICATE Applying Content Marketing Certificate Discover the full scope of social media and content marketing and cover all elements of an effective content strategy.
Digital Campaigns CONTENT MARKETING CERTIFICATE BUNDLE Learning Content Marketing Certificate Bundle This bundle is a great way to upskill both your strategy and implementation skills and ensure you deliver engaging content that drives results.
Digital Campaigns CONTENT MARKETING ESSENTIALS COURSE Learning Content Marketing Essentials Course Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI.
Digital Campaigns CONTENT MARKETING STRATEGY COURSE Applying Content Marketing Strategy Course In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies.