Learn how to plan and manage your digital campaigns with this special value pack, which offers excellent savings on two popular courses: Digital Marketing Campaign Planning & Management and Social Media Marketing Essentials. An opportunity not to be missed.
The social media marketing course to take your social media campaigns to the next level.
Become a qualified social media expert with the mix of skills you need to confidently deliver a robust social strategy and measurable ROI.
There is a lot to consider when planning and implementing a brand or organisation's social media activity. It can be a little overwhelming to navigate. However, it doesn’t have to be. In this online course you’ll develop a in-depth understanding of all things social from developing a strategy, setting SMART objectives, understanding the difference between paid, earned and owned, all the way through to optimisations and reporting.
Whether you’re a B2B or B2C marketer, client-side or agency, stay connected with your customers and learn effective social media planning. You can complete ADMA's social media marketing course in one of two ways:
In-class Virtual: 1 day, 9am - 5pm. (Sydney time) | Thursday, 4 November Online: 8-10 hours of content, available for 6 months.
Learn to:
Understand social media and engagement
Develop a social media strategy with business-focused objectives
Understand social media listening
Understand influencers and how to use them effectively
Select the most appropriate social platforms
Deliver, measure and optimise your social media campaigns
What this social media marketing course covers:
Your in-class course covers:
How to plan social media and use social media marketing tactics to achieve measurable results
How to use both free and paid tools for monitoring content
Task scheduling and automation for different social media executions
How to measure performance and what to do with those results
Your online course covers:
Module 1: An introduction to social media and engagement
Understand what social media marketing is and how it has developed.
Understand the impact of social media on engagement for brands.
Learn the importance of agile planning.
Module 2: Developing a social media strategy
Understand the importance of a social media strategy.
Identify the types of social media campaigns.
Gain an introduction to the 8 steps of social strategy development.
Module 3: Setting objectives and KPIs
Learn how to set SMART objectives for social media.
Understand the different types of KPIs and how to use them for your social media activities.
Module 4: Social listening
Develop social listening to understand customer preferences and competitor actions.
Understand how to use the listening framework.
Module 5: Identifying influencers
Understand who your influencers are.
Learn how to select influencers.
Learn how to work with influencers.
Module 6: Selecting a social platform
Understand the difference between paid, earned, and owned media.
Identify the hidden costs of social media.
Module 7: Building a content strategy and implementing a plan
Learn to build a content plan.
Learn how to meet specific platform requirements.
Implementing a plan on Facebook, Twitter, Instagram and LinkedIn.
Module 8: Optimising your social media campaign
Understand how to measure and optimise your social media campaigns.
Understand how to calculate social media ROI.
Assessment:
2 one-hour exams.
Who should do this course:
Managers who plan and manage content and use social media channels like Facebook and Twitter for distribution as part of a campaign or wider communications strategy
Digital marketers that are responsible for the execution or planning of content in social channels
Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through
Account managers who help shape and execute multi-channel campaigns
Media Planners that want to understand how consumers interact with social platforms and how new technologies shape the user experience online
Hear what our past students say about this course:
“Tim, our tutor met with me prior to the session to understand our needs. He took the time to understand our business and developed a bespoke course tailored to our requirements. Tim was an excellent tutor with extensive knowledge of the content. Unfortunately due to COVID-19 we were unable to conduct the session face to face, instead we used Zoom. The tech set up worked flawlessly all day with Tim running multiple computers so we remained engaged and could always see him and the presentation. He also used break out sessions for activities. I highly recommend engaging ADMA for customised training courses.”
