Understand and work with paid search as a digital channel.
This course is for marketers new to search to understand how to use digital tactics to deliver results.
Paid search is the backbone of any digital acquisition/performance strategy and is usually the first channel to be activated. This course allows you to gain a rapid understanding of the role of paid search and how to leverage it to achieve the best results. It is designed for marketers who want to learn more about media planning across search.
Thursday, 3 March 2022 | 9.00am - 5.00pm AEDT
- Understand paid search fundamentals
- Perform keyword research for paid search
- Create a paid search campaign
- Explain key attribution methodologies
- Learning how to work with your paid search agency
Who should do this course?
This course is designed for B2B and B2C marketers who want to learn more about paid search. This is a first step towards managing these channels in house or to better work with agency partners.
Why are you excited to teach this course?
I am passionate about improving the quality of digital planning and execution across the industry. Teaching and training is a core component in this. I believe that we all become better practitioners if we have more experts to collaborate with. - Gavin Chew