Understanding and working with paid search as a digital channel.
This course is for marketers new to search to understand how to use digital tactics to deliver results.
Paid search is the backbone of any digital acquisition/performance strategy and is usually the first channel to be activated.
This course allows you to gain a rapid understanding of the role of paid search and how to leverage it to achieve the best results.
No Dates Left for Semester 1 2021. Please register your interest to be notified of Semester 1 2022 dates.
- Understand paid search fundamentals
- Perform keyword research for paid search
- Create a paid search campaign
- Explain key attribution methodologies
- Learning how to work with your paid search agency
This one-day fundamentals course is designed for marketers who want to learn more about media planning across search. It will cover:
- Paid search fundamentals
Who should do this course?
This course is designed for B2B and B2C marketers who want to learn more about paid search. This is a first step towards managing these channels in house or to better work with agency partners.
Why are you excited to teach this course?
"I am passionate about improving the quality of digital planning & execution across the industry. Teaching & training is a core component in this. I believe that we all become better practitioners if we have more experts to collaborate with." - Aishling Farrell