Digital Marketing Essentials Course Home IQ Education Digital Marketing Digital Marketing Essentials Course 4 consecutive half-days in our virtual classroom instructor Amanda Kendle instructor Ben Kinnaird instructor Katrina McCarter Virtual Classrooms Virtual Classrooms Virtual Classrooms Digital Marketing Essentials 19 - 22 July 2022 19-07-2022 ADMA Member $1,450.00 Per Person pp *including GST Non-Member $1,950.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Digital Marketing Essentials 30 Aug- 2 Sep 2022 30-08-2022 ADMA Member $1,450.00 Per Person pp *including GST Non-Member $1,950.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Digital Marketing Essentials 22-25 Nov 2022 22-11-2022 ADMA Member $1,450.00 Per Person pp *including GST Non-Member $1,950.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST END OF FINANCIAL YEAR SALEEnter code EOFY20 and save 20%. Book by 30 June. Enhance Your Career and Learn Digital Marketing Essentials Learn digital marketing essentials and how to leverage technology and data to drive results. Get the inside track to marketing success and learn digital marketing. From Facebook to Google Analytics, gain industry tips and tricks for successfully incorporating digital channels into your campaigns with ADMA’s digital marketing courses. In this four half-day intensive digital marketing course, you’ll get a detailed introduction to digital marketing, explore the foundations of each digital channel, how they work and how they can fit together to deliver on your marketing objectives. We’ll also look at digital tactics, strategies and processes and how you can tie them all together in an effective way. Whether you’re a B2B or B2C marketer, client-side or agency, Digital Marketing Essentials offers a comprehensive introduction to learn digital marketing and is one of ADMA IQ’s most popular Digital Marketing Courses. Duration: 4 consecutive half-days, 9.00am - 1.00pm AEDT Next course: 19-22 July 2022 Understand the online marketing landscape and identify the appropriate online media to achieve your objectives Understand the value of analytics and how to understand a Google Analytics report to create insights Incorporate social media and content as singular parts of your marketing strategy and how to create gorgeous content using free tools Buy Facebook media and understand the targeting options available Understand SEO, how to manage it and harness the power of paid and organic search Craft and manage email marketing that is spam compliant Understand mobile and its impact on the digital landscape Learn to An overview of the digital landscape, including trends in online customer behaviour The role of content and data in digital marketing The channel options within paid media The development and usability of websites Establishing and managing SEO best practice Email marketing and databases New technology and tactics, specifically within mobile marketing and emerging media The development and usability of websites; researching keywords and establishing and managing SEO best practice How to effectively leverage the available tools in marketing for social media including creating content and buying sponsored posts. Practical aspects of digital marketing and the role of agencies when campaign planning Cross-media integration – tying it all together for acquisition and retention What the course covers Marketers with limited digital knowledge who want to understand more around how digital works Start-ups and entrepreneurs looking to up-skill in all areas of digital marketing Digital technologists looking to understand and align to marketing goals Who should do this course Frequently asked questions Hear what our past students say about this course This course provided a comprehensive overview of all things digital marketing- I feel I have a deep understanding of many facets I had no prior exposure to. Ben was a wonderful and engaging instructor, and the small class size kept discussion lively. I am excited to use these skills in my professional life! This course was both informative and well-paced for the fast pace and changing digital marketing environment. I thoroughly recommend this course for any entrepreneurs who are starting their business or simply want to further understand the current digital landscape. I found it very valuable in navigating my new business. Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Digital Marketing CONVERSION RATE OPTIMISATION COURSE Learning Conversion Rate Optimisation Course Harness the power of conversion and learn how to optimise your site to achieve your online objectives. Digital Marketing DIGITAL CAMPAIGN MANAGER PACK Learning Digital Campaign Manager Pack Learn how to plan and manage your digital campaigns with this special value pack, which offers excellent savings on two popular courses. Digital Marketing DIGITAL MARKETING CAMPAIGN, PLANNING & MANAGEMENT COURSE Learning Digital Marketing Campaign Planning & Management Course Harness the power of digital campaign planning and discover how digital marketing can make your campaigns thrive. Digital Marketing DIGITAL MARKETING CERTIFICATE Popular! Applying Digital Marketing Certificate Leverage technology and data to drive real results with the ADMA IQ'a Digital Marketing Certificate. Study Digital Marketing straight from industry experts. Digital Marketing DIGITAL MARKETING CERTIFICATE ONLINE Applying Digital Marketing Certificate Online ADMA Digital Marketing Certificate (DMC) is a comprehensive and practical digital marketing certificate, taught by industry experts. Understand the digital landscape and develop an actionable digital strategy for your business. Digital Marketing DIGITAL MARKETING CHANNELS COURSE Learning Digital Marketing Channels Course Own your online space with a digital channel planning course for next level marketing. Load More
Understand the online marketing landscape and identify the appropriate online media to achieve your objectives Understand the value of analytics and how to understand a Google Analytics report to create insights Incorporate social media and content as singular parts of your marketing strategy and how to create gorgeous content using free tools Buy Facebook media and understand the targeting options available Understand SEO, how to manage it and harness the power of paid and organic search Craft and manage email marketing that is spam compliant Understand mobile and its impact on the digital landscape Learn to
An overview of the digital landscape, including trends in online customer behaviour The role of content and data in digital marketing The channel options within paid media The development and usability of websites Establishing and managing SEO best practice Email marketing and databases New technology and tactics, specifically within mobile marketing and emerging media The development and usability of websites; researching keywords and establishing and managing SEO best practice How to effectively leverage the available tools in marketing for social media including creating content and buying sponsored posts. Practical aspects of digital marketing and the role of agencies when campaign planning Cross-media integration – tying it all together for acquisition and retention What the course covers
Marketers with limited digital knowledge who want to understand more around how digital works Start-ups and entrepreneurs looking to up-skill in all areas of digital marketing Digital technologists looking to understand and align to marketing goals Who should do this course
This course provided a comprehensive overview of all things digital marketing- I feel I have a deep understanding of many facets I had no prior exposure to. Ben was a wonderful and engaging instructor, and the small class size kept discussion lively. I am excited to use these skills in my professional life!
This course was both informative and well-paced for the fast pace and changing digital marketing environment.
I thoroughly recommend this course for any entrepreneurs who are starting their business or simply want to further understand the current digital landscape. I found it very valuable in navigating my new business.
Digital Marketing CONVERSION RATE OPTIMISATION COURSE Learning Conversion Rate Optimisation Course Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
Digital Marketing DIGITAL CAMPAIGN MANAGER PACK Learning Digital Campaign Manager Pack Learn how to plan and manage your digital campaigns with this special value pack, which offers excellent savings on two popular courses.
Digital Marketing DIGITAL MARKETING CAMPAIGN, PLANNING & MANAGEMENT COURSE Learning Digital Marketing Campaign Planning & Management Course Harness the power of digital campaign planning and discover how digital marketing can make your campaigns thrive.
Digital Marketing DIGITAL MARKETING CERTIFICATE Popular! Applying Digital Marketing Certificate Leverage technology and data to drive real results with the ADMA IQ'a Digital Marketing Certificate. Study Digital Marketing straight from industry experts.
Digital Marketing DIGITAL MARKETING CERTIFICATE ONLINE Applying Digital Marketing Certificate Online ADMA Digital Marketing Certificate (DMC) is a comprehensive and practical digital marketing certificate, taught by industry experts. Understand the digital landscape and develop an actionable digital strategy for your business.
Digital Marketing DIGITAL MARKETING CHANNELS COURSE Learning Digital Marketing Channels Course Own your online space with a digital channel planning course for next level marketing.