Digital Marketing Essentials

Course: SCDME
  • Digital Marketing

Want to increase your expertise and knowledge in the digital marketing space?

Discover the industry’s tips and tricks for successfully incorporating digital channels into your campaigns with ADMA's digital marketing courses.

In this two day intensive course, you’ll get a deep introduction to digital marketing, explore the foundations of each digital channel, how they work and how they can fit together to deliver on your marketing objectives. We’ll also look at digital tactics, strategies and processes and how you can tie them all together in an effective way.

Digital Marketing Essentials offers a deep introduction to digital marketing and is one of our most popular courses! View all of our Digital Marketing courses here.

Learn to:

  • Understand the principles and framework behind a digital strategy
  • Manage the processes involved with building a website and individual channels
  • Identify the appropriate online media to achieve your objectives
  • Incorporate social media and content as singular parts of your marketing strategy
  • Harness the power of paid and organic search
  • Craft and manage email marketing that is compliant
  • Understand mobile and its impact on the digital landscape
  • Overall, learn online marketing

Course covers:

Through presentation, discussion and practical approaches, we’ll cover:

  • An overview of the digital landscape, including trends in online customer behaviour
  • The role of content and data in digital marketing
  • The channel options within paid media
  • The development and usability of websites
  • Email marketing and databases
  • New technology and tactics, specifically within mobile marketing and emerging media
  • how to effectively leverage the available tools in marketing for social media
  • Practical aspects of digital marketing and the role of agencies when campaign planning
  • Cross-media integration – tying it all together for acquisition and retention

Who should do this course?

Brand Side Marketers

  • Content / Digital / Community/ Social/ Marketing Managers: who plan and manage content and use social media channels for distribution as part of a campaign or wider communications strategy.
  • Digital Producers / Digital Specialists / Content Publishers:  that are responsible for the execution or planning of content in social channels.
  • Community Managers / Content Managers: content managers, editors, curators or moderators.

Advertising Agency

  • Art Directors / Digital Designers: Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through. Those that  craft ideas which are social by design and engage with the online consumers.
  • Junior to Mid-level Account Service: who help shape and execute multi-channel campaigns.

Media Professionals

  • Media Planners / Strategists: That want to understand how consumers interact with social platforms and how new technologies shape the user experience online.


  • Jane Woodley
    Director at JaneWrites Digital
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    Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability, to SEO and accessibility.

  • Stina Frantzich
    Digital Content Strategist at Freelance
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    Stina is a digital content strategist, writer and editor with over 10 years’ experience working in digital. She was a founding member of the digital agency Precedent in Australia, growing from 2 to 40+ staff in less than 4 years with offices in Perth, Melbourne, Sydney and Hong Kong - working with clients including Monash University and the RSPCA. Stina has also worked as a digital content manager for in London and for Bankwest in Perth.

  • Valentina Borbone
    Client Relationship Director and joint owner at Zuni
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    Valentina Borbone is Client Relationship Director and joint owner of Zuni, a boutique digital strategic agency, helping businesses use digital channels to achieve business outcomes. She has a vast amount of experience in media and marketing (plus the legal and regulatory affairs that bind them), as well as 5 years as the digital lead tutor for ADMA’s Digital Marketing Certificate, Digital Essentials and Email Marketing courses.


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