Home IQ Education Digital Marketing Essentials Campaign Integration Virtual Class Digital Marketing Essentials Explore the foundations of digital channels, tactics and strategies and how they can work together to deliver on your marketing objectives Download brochure Instructor: Kristin Bengtsson Kristin is a dynamic marketing leader, bringing over 30 years of diverse experience to her roles as a facilitator & mentor. Overview Program Who should do this course Campaign Integration Digital Marketing Essentials Four consecutive half days in our virtual classroom. Live, interactive sessions. instructor Kristin Bengtsson Virtual Classrooms Digital Marketing Essentials 19-22 August 2025 19-08-2025 ADMA Member $1,450.00 Per Person pp *including GST Non-Member $1,950.00 Per Person pp *including GST Can’t make this date? Join our waitlist to be notified when new course dates drop for enrolment. Join the waitlist Enhance Your Career and Learn Digital Marketing Essentials Learn digital marketing essentials and how to leverage technology and data to drive results. Get the inside track to marketing success and learn digital marketing. From Facebook to Google Analytics, gain industry tips and tricks for successfully incorporating digital channels into your campaigns with ADMA’s digital marketing courses. In this four half-day intensive digital marketing course, you’ll get a detailed introduction to digital marketing, explore the foundations of each digital channel, how they work and how they can fit together to deliver on your marketing objectives. We’ll also look at digital tactics, strategies and processes and how you can tie them all together in an effective way. Whether you’re a B2B or B2C marketer, client-side or agency, Digital Marketing Essentials offers a comprehensive introduction to learn digital marketing and is one of ADMA IQ’s most popular Digital Marketing Courses. Next virtual classroom course: 19-22 August 2025 Duration: 4 consecutive half days, 9.00am - 1.00pm (AEST) Key Course Outcomes Understand the online marketing landscape and identify the appropriate online media to achieve your objectives; learn the value of analytics and how to understand a Google Analytics report Leverage tools in marketing for social media including creating content and buying sponsored posts Understand SEO and how to optimise paid and organic search, manage email marketing that is SPAM-compliant, and understand mobile and its impact on the digital landscapes Course Covers The role of content and data in digital marketing and the channel options within paid media The development and usability of websites; establishing and managing SEO best practice Email marketing and databases New technology and tactics, mobile marketing, and emerging media The development and usability of websites; researching keywords and establishing and managing SEO best practice How to effectively leverage the available tools in marketing for social media including creating content and buying sponsored posts Digital marketing and the role of agencies when campaign planning Cross-media integration and tying it all together for acquisition and retention Who should do this course? This course is at a Foundational Learning Level. This is the start of a new journey. It’s all about gathering new information to help you succeed in exciting new areas within your career. Adding to your skillset with fresh abilities and modern thinking. Hear what our past students say about this course This course provided a comprehensive overview of all things digital marketing- I feel I have a deep understanding of many facets I had no prior exposure to. Ben was a wonderful and engaging instructor, and the small class size kept discussion lively. I am excited to use these skills in my professional life! This course was both informative and well-paced for the fast pace and changing digital marketing environment. I thoroughly recommend this course for any entrepreneurs who are starting their business or simply want to further understand the current digital landscape. I found it very valuable in navigating my new business. Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Campaign Integration CONTENT FOR SOCIAL NETWORKS Learning Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels. Campaign Integration CONTENT MARKETING CERTIFICATE Leading Content Marketing Certificate Design a content strategy that is relevant and will engage your customers. Campaign Integration CONTENT MARKETING STRATEGY Leading Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies. Campaign Integration CONVERSION RATE OPTIMISATION Learning Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives. Campaign Integration COPYWRITING ADVANCED Popular! Leading Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level. Campaign Integration COPYWRITING ESSENTIALS Popular! Learning Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence. Load More
This course provided a comprehensive overview of all things digital marketing- I feel I have a deep understanding of many facets I had no prior exposure to. Ben was a wonderful and engaging instructor, and the small class size kept discussion lively. I am excited to use these skills in my professional life!
This course was both informative and well-paced for the fast pace and changing digital marketing environment.
I thoroughly recommend this course for any entrepreneurs who are starting their business or simply want to further understand the current digital landscape. I found it very valuable in navigating my new business.
Campaign Integration CONTENT FOR SOCIAL NETWORKS Learning Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
Campaign Integration CONTENT MARKETING CERTIFICATE Leading Content Marketing Certificate Design a content strategy that is relevant and will engage your customers.
Campaign Integration CONTENT MARKETING STRATEGY Leading Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies.
Campaign Integration CONVERSION RATE OPTIMISATION Learning Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
Campaign Integration COPYWRITING ADVANCED Popular! Leading Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level.
Campaign Integration COPYWRITING ESSENTIALS Popular! Learning Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence.