Customer Journey Mapping Course Home IQ Education Customer Experience Customer Journey Mapping Course 2 half-days in our virtual classroom instructor Mike Zeederberg Virtual Classrooms Virtual Classrooms Virtual Classrooms Customer Journey Mapping 22 - 23 June 2022 22-06-2022 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Customer Journey Mapping 2-3 August 2022 02-08-2022 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Customer Journey Mapping 11-12 Oct 022 11-10-2022 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST END OF FINANCIAL YEAR SALEEnter code EARLY25 and save 25%. Book by 27 May. Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals. Create a compelling experience for customers using analytics tools and insights with ADMA IQ’s Customer Journey Mapping Course. Understanding your customer needs and using these insights should be at the heart of your digital marketing. Yet most marketing strategies are developed with a focus on the product attributes or benefits that we want to tell the consumer. In this customer journey mapping course, you’ll learn how to use customer research, analytics and the different tools that will help you draw insights from data to create a compelling customer experience. We’ll show you how to put the customer at the centre of your marketing, and how to unlock a deeper understanding of the journey they go through to engage with your category, brand and product. The course is a mixture of theory and practical application – you will work in a group to develop a sample customer segment and a full customer journey, so you can apply the templates and theory to a practical example. Duration: Two half days : 22 & 23 June 2022, 9.00am -1.00pm AEDT Identify and understand your key audience segments, develop a detailed customer journey for these segments and understand what key customer journeys drive your business Validate your journeys through research and data, and extend your customer journeys to become experience maps that include channel, content and functionality requirements Understand how your experience maps can then feed into channel plans, content plans and CRM strategies that are fundamentally customer centric Learn to How to deeply understand your customers and how they interact with your category and product A range of templates covering all aspects of the process: Templates and framework for customer segmentation and personas Template for a customer journey maps and experience maps Examples and case studies of customer journey mapping and subsequent business outcomes Interactive exercises throughout the day allowing you to develop the framework for your own customer journeys What this course covers Managers who plan and manage marketing and digital activities as part of a campaign or wider communications strategy Digital content marketers responsible for the execution or planning of how digital and offline channels are used Agency professionals involved in developing customer insights, writing briefs, creating channel plans, developing campaign structures and eco-systems for their clients Media planners that want to understand how consumers interact with a range of platforms and channels as part of their customer journey to improve media planning Who should do this course? Frequently asked questions Sessions Session 1 Wednesday 22 June 2022 9.00am - 1.00pm AEST Session 2 Thursday 23 June 2022 9.00am - 1.00pm AEST What our customers say about us The course provided a great balance of customer journey theory, with workshops and round table discussion with other participants. Our presenter also did well to adapt the content to our real-life use cases, specific roles and categories. Customer Journey Mapping helps you tell the story of your customers' experiences with your brand across all touchpoints. Hence, it is vital to get the journey right before jumping on to implementation stage. This course helped us to identify the main differences between customer journey and customer touchpoint mapping. After all, a brand needs to send right message, via right channel and at right time. I would personally encourage other companies to be a part of this course & gain valuable insights from the trainer. A great course to attend to increase your breadth of marketing knowledge. Will definitely use the concepts learnt in my current role and beyond. Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Customer Experience B2B CUSTOMER JOURNEY MAPPING COURSE Applying B2B Customer Journey Mapping Course Create efficient and effective B2B marketing strategies by ensuring your customer is at the heart of all your marketing activities. Customer Experience BEHAVIOURAL ECONOMICS CERTIFICATE Popular! Applying Behavioural Economics Certificate Understand the theory and practice of assembling simple experiments and applying the results. Customer Experience BEHAVIOURAL ECONOMICS CERTIFICATE BUNDLE Applying Behavioural Economics Certificate Bundle Take your marketing skills to the next level, with improved understanding of your consumer, and the skills to write great copy to make an impact. Customer Experience CUSTOMER JOURNEY MAPPING COURSE Learning Customer Journey Mapping Course Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals.
Identify and understand your key audience segments, develop a detailed customer journey for these segments and understand what key customer journeys drive your business Validate your journeys through research and data, and extend your customer journeys to become experience maps that include channel, content and functionality requirements Understand how your experience maps can then feed into channel plans, content plans and CRM strategies that are fundamentally customer centric Learn to
How to deeply understand your customers and how they interact with your category and product A range of templates covering all aspects of the process: Templates and framework for customer segmentation and personas Template for a customer journey maps and experience maps Examples and case studies of customer journey mapping and subsequent business outcomes Interactive exercises throughout the day allowing you to develop the framework for your own customer journeys What this course covers
Managers who plan and manage marketing and digital activities as part of a campaign or wider communications strategy Digital content marketers responsible for the execution or planning of how digital and offline channels are used Agency professionals involved in developing customer insights, writing briefs, creating channel plans, developing campaign structures and eco-systems for their clients Media planners that want to understand how consumers interact with a range of platforms and channels as part of their customer journey to improve media planning Who should do this course?
The course provided a great balance of customer journey theory, with workshops and round table discussion with other participants. Our presenter also did well to adapt the content to our real-life use cases, specific roles and categories.
Customer Journey Mapping helps you tell the story of your customers' experiences with your brand across all touchpoints. Hence, it is vital to get the journey right before jumping on to implementation stage. This course helped us to identify the main differences between customer journey and customer touchpoint mapping. After all, a brand needs to send right message, via right channel and at right time. I would personally encourage other companies to be a part of this course & gain valuable insights from the trainer.
A great course to attend to increase your breadth of marketing knowledge. Will definitely use the concepts learnt in my current role and beyond.
Customer Experience B2B CUSTOMER JOURNEY MAPPING COURSE Applying B2B Customer Journey Mapping Course Create efficient and effective B2B marketing strategies by ensuring your customer is at the heart of all your marketing activities.
Customer Experience BEHAVIOURAL ECONOMICS CERTIFICATE Popular! Applying Behavioural Economics Certificate Understand the theory and practice of assembling simple experiments and applying the results.
Customer Experience BEHAVIOURAL ECONOMICS CERTIFICATE BUNDLE Applying Behavioural Economics Certificate Bundle Take your marketing skills to the next level, with improved understanding of your consumer, and the skills to write great copy to make an impact.
Customer Experience CUSTOMER JOURNEY MAPPING COURSE Learning Customer Journey Mapping Course Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals.