Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals.

Create a compelling experience for customers using analytics tools and insights with ADMA IQ’s Customer Journey Mapping Course.

Understanding your customer needs and using these insights should be at the heart of your digital marketing. Yet most marketing strategies are developed with a focus on the product attributes or benefits that we want to tell the consumer.

In this customer journey mapping course, you’ll learn how to use customer research, analytics and the different tools that will help you draw insights from data to create a compelling customer experience.
We’ll show you how to put the customer at the centre of your marketing, and how to unlock a deeper understanding of the journey they go through to engage with your category, brand and product.

The course is a mixture of theory and practical application – you will work in a group to develop a sample customer segment and a full customer journey, so you can apply the templates and theory to a practical example.

Duration:  Two half days  9:00a.m.-1:00p.m. AEST
The next session of this course will run as two half days:
Session 1: Wednesday 28 April, 9:00a.m. - 1:00p.m.
Session 2: Wednesday 5 May, 9:00a.m. - 1:00p.m.

Learn to:

  • Identify and understand your key audience segments, develop a detailed customer journey for these segments and understand what key customer journeys drive your business
  • Validate your journeys through research and data, and extend your customer journeys to become experience maps that include channel, content and functionality requirements
  • Understand how your experience maps can then feed into channel plans, content plans and CRM strategies that are fundamentally customer centric


What the course covers:

  • How to deeply understand your customers and how they interact with your category and product
  • A range of templates covering all aspects of the process:
    • Templates and framework for customer segmentation and personas
    • Template for a customer journey maps and experience maps
  • Examples and case studies of customer journey mapping and subsequent business outcomes
  • Interactive exercises throughout the day allowing you to develop the framework for your own customer journeys


Who should do this customer journey mapping course?

  • Managers who plan and manage marketing and digital activities as part of a campaign or wider communications strategy
  • Digital content marketers responsible for the execution or planning of how digital and offline channels are used
  • Agency professionals involved in developing customer insights, writing briefs, creating channel plans, developing campaign structures and eco-systems for their clients
  • Media planners that want to understand how consumers interact with a range of platforms and channels as part of their customer journey to improve media planning

Hear what our past students say about this course:

“The course provided a great balance of customer journey theory, with workshops and round table discussion with other participants. Our presenter also did well to adapt the content to our real-life use cases, specific roles and categories.”

– Brad, Coles

Mike Zeederberg

Mike Zeederberg

Mike Zeederberg, Managing Director at Zuni, has been a leading figure in the digital marketing industry both in Australia and overseas for 20 years. He has held senior management roles in a number of digital agencies, the latest as Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. He has been the head tutor for digital marketing for ADMA for 5 years and was on the judging panel for several industry awards.

Director Zuni