Home IQ Education Customer Journey Mapping Customer Experience Virtual Class Customer Journey Mapping Learn to use customer research, analytics, and other tools to create a compelling customer experience for both B2C and B2B audiences. Download brochure Instructor: Mike Zeederberg Digital Marketing expert, Managing Director at Zuni, and the head tutor for digital marketing for ADMA for 5 years Overview Program Who should do this course Customer Experience Customer Journey Mapping Two half-days in our virtual classroom. Live, interactive session. instructor Mike Zeederberg Virtual Classrooms Customer Journey Mapping 6-7 August 2025 06-08-2025 26-11-2025 ADMA Member AU$1,095.00 Per Person pp *including GST Non-Member AU$1,500.00 Per Person pp *including GST Can’t make this date? Join our waitlist to be notified when new course dates drop for enrolment. Join the waitlist Customer Journey Mapping 26-27 November 2025 06-08-2025 26-11-2025 ADMA Member AU$1,095.00 Per Person pp *including GST Non-Member AU$1,500.00 Per Person pp *including GST Can’t make this date? Join our waitlist to be notified when new course dates drop for enrolment. Join the waitlist Put your customer at the heart of your business. Create a compelling customer experience using analytics and insights. Learn how to use customer research, analytics and the different tools that will help you draw insights from data to create a compelling customer experience. Learn how to put your customers at the centre of your marketing. Understanding your customer needs and using these insights should be at the heart of your digital marketing. Yet most marketing strategies are developed with a focus on the product attributes or benefits that we want to tell the consumer. In this customer journey mapping course, you’ll learn how to use customer research, analytics and the different tools that will help you draw insights from data to create a compelling customer experience. We’ll show you how to put the customer at the centre of your marketing, and how to unlock a deeper understanding of the journey they go through to engage with your category, brand and product. The course covers the full spectrum of customer journeys, from acquisition and retention journeys, through to B2B, B2C and B2B2C frameworks. The course is a mixture of theory and practical application – you will work in a group to develop a sample customer segment and a full customer journey, so you can apply the templates and theory to a practical example Course format: 2 x half days: 9.00am - 1.00pm AEST Next course dates: 6th August 2025 for two consecutive half-days Key Course Outcomes: Identify and understand your key audience segments, determine what type of journeys to map (B2B, B2C, acquisition, retention), develop a detailed customer journey for these segments and understand what key customer journeys drive your business. Validate your journeys through research and data, and extend your customer journeys to become experience maps that include channel, content, and functionality requirements. Understand how your experience maps can then feed into channel plans, content plans and CRM strategies that are fundamentally customer centric. Course Covers: Deeply understand your customers and how they interact with your category and product A range of templates covering all aspects of the process; templates and framework for customer segmentation, persona, customer journey maps and experience maps Examples and case studies of customer journey mapping and subsequent business outcomes Develop the framework for your own customer journeys Who should do this course? This course is at a Developing Learning Level. This course is designed to help you upgrade your existing knowledge, giving you the confidence to apply in practice, and the opportunity to double down on your abilities and develop your existing skills. What our customers say about us The course provided a great balance of customer journey theory, with workshops and round table discussion with other participants. Our presenter also did well to adapt the content to our real-life use cases, specific roles and categories. Customer Journey Mapping helps you tell the story of your customers' experiences with your brand across all touchpoints. Hence, it is vital to get the journey right before jumping on to implementation stage. This course helped us to identify the main differences between customer journey and customer touchpoint mapping. After all, a brand needs to send right message, via right channel and at right time. I would personally encourage other companies to be a part of this course & gain valuable insights from the trainer. A great course to attend to increase your breadth of marketing knowledge. Will definitely use the concepts learnt in my current role and beyond. Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Customer Experience CUSTOMER EXPERIENCE CERTIFICATE Popular! Leading Customer Experience Certificate Equip yourself with the knowledge and skills to develop customer experience programs to achieve aquisition and retention goals. Customer Experience CUSTOMER JOURNEY MAPPING Popular! Applying Customer Journey Mapping Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals. Customer Experience RETENTION MARKETING STRATEGY Applying Retention Marketing Strategy Maximise your customer investments with Australia's leading retention marketing course. Customer Experience UNLOCKING PERSONALISATION AND AUTOMATION Applying Unlocking Personalisation and Automation Build the practical skill set needed to drive personalisation and automation in your organisation. Understand the frameworks and how to app
The course provided a great balance of customer journey theory, with workshops and round table discussion with other participants. Our presenter also did well to adapt the content to our real-life use cases, specific roles and categories.
Customer Journey Mapping helps you tell the story of your customers' experiences with your brand across all touchpoints. Hence, it is vital to get the journey right before jumping on to implementation stage. This course helped us to identify the main differences between customer journey and customer touchpoint mapping. After all, a brand needs to send right message, via right channel and at right time. I would personally encourage other companies to be a part of this course & gain valuable insights from the trainer.
A great course to attend to increase your breadth of marketing knowledge. Will definitely use the concepts learnt in my current role and beyond.
Customer Experience CUSTOMER EXPERIENCE CERTIFICATE Popular! Leading Customer Experience Certificate Equip yourself with the knowledge and skills to develop customer experience programs to achieve aquisition and retention goals.
Customer Experience CUSTOMER JOURNEY MAPPING Popular! Applying Customer Journey Mapping Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals.
Customer Experience RETENTION MARKETING STRATEGY Applying Retention Marketing Strategy Maximise your customer investments with Australia's leading retention marketing course.
Customer Experience UNLOCKING PERSONALISATION AND AUTOMATION Applying Unlocking Personalisation and Automation Build the practical skill set needed to drive personalisation and automation in your organisation. Understand the frameworks and how to app