Event Overview Agenda CONNECT, LEARN AND SCHMOOZE If you’re reading this, we think you’re rather special. We’ve pulled together an impressive group of CMOs/Agency CEOs/Inspiring People willing to get real and honest on hot topics at an event during SXSW Sydney. Expect plenty of beverages, networking, and interesting conversations. This invitation is exclusive to the ADMA community. With numbers strictly limited, you must get in quick! This is your opportunity to be in the room when the magic happens. Thursday, October 19 from 2:00 - 5:00 pm Clear Hayes House, Harajuku Gyoza Beer Stadium, Darling Harbour, 1/14 Darling Drive Sydney, NSW Register now Please note that all attendees will need their own ticket - please ensure all plus ones are registered and listed as attendees. Agenda 2:00 pm - Doors Open Network with like-minded people and find out who has big ideas, where the best parties are or sidle up to someone for some inspiration. 2:30 pm - AITA? The Client/Agency Edition Relationships can be hard, especially when you’re working with partners you didn’t have a say in choosing. Yet having good chemistry and the right rapport is essential to creating good work and making the impact you need to move your business forward. In this session, we’ll channel Reddit and ask ‘Am I the a*#hole?’, posing some hypothetical* scenarios and asking a panel of seasoned agency leaders for their take to get a better understanding of what’s fair play, and what’s unreasonable. So if you’ve ever wondered whether asking for changes at 4 pm on a Friday, launching a pitch before heading off for Christmas break, or tweaking the logo in the 27th round of creative was really ok, come and find out for yourselves. *By ‘hypothetical’ situations we mean real things that have happened but we’ve anonymised to protect identities Speakers: Gemma Anderson, Marketing Lead, ADMA Dan Monheit, Founder, Hardhat Maurice Riley, Chief Data Officer, Publicis Groupe Australia & New Zealand 3:15 pm - How not to F*** Up Your Marketing Career Mistakes, we’ve all made a few. Most are small, whilst others trigger that icy dread in your veins and the thought ‘I’m going to get fired for this’. So just how do you come back from those major gaffes? If ‘feedback is a gift’ how forthright can you really be with your boss? And how open should you really be about your career aspirations? This session opens the floor to some experienced marketers to share about the times they’ve nearly ended their careers, the lessons they learned from those situations and how they take them with them now. Speakers: Andrea Martens, CEO, ADMA Liana Dubois, CMO, Nine Liam Lan-Lack, Head of Commercial APAC and Canada, CMC Stuart Tucker, Chief Customer Officer, hipages Susan Coghill, Chief Marketing Officer, Tourism Australia 4 to 5 pm - Drinks and Mingle Network with like-minded people or have a yarn with others who think differently. Find out where the best parties are, and schmooze like you're running out of time.