HAVE YOUR SAYPrivacy Act Review Report 2022 Home Call for industry responses: Privacy Act Review March 2023 Compliance Call for Industry Responses In February, the Attorney General’s Department (AGD) released its “Privacy Act Review Report 2022” outlining 116 proposals in relation to the Privacy Act reform. While ADMA supports many of the proposals, there are some that, in application, could fundamentally change the data-driven marketing and advertising industry as a whole, and may have unintended impact, without achieving what was intended. The recommendations around direct marketing, targeting and trading require particular attention to help demonstrate the various ways in which application to ordinary (unharmful) business practices will be impacted. To this end, ADMA is asking industry to urgently pull together Use Case scenarios that help demonstrate the practical implications if the recommendations of concern go ahead and become law. Data-driven marketers are at the forefront of data collection , use, disclosure, handling and management and have a responsibility to help shape the regulatory framework in which we operate. Now is the time to help inform this government consultation on the impacts certain proposals may have. Submit Use Case scenarios to [email protected] ADMA requests these be submitted as soon as possible as submissions in response to the report are due 31 March. Case studies will be treated as confidential, and any use of the content will be anonymous and not attributed to any brand or individual. What's Next? As principal industry body for data-driven marketing and advertising, ADMA role is an important bridge and voice advocating for responsible marketing, helping to inform both industry and regulators. ADMA is hosting a series of exclusive roundtable discussions with a range of industry representative who are focused on the various areas of data-driven marketing that will be most affected if the recommendations are implemented as outlined. These include those responsible for building customer loyalty schemes, Senior Leaders whose teams implement direct marketing, targeting and data-sharing as well as policy experts who sit within business and help their teams navigate regulation. Submission in response to the Report are due 31 March. ADMA will submit a response that represents the industry’s greatest concerns. ADMA will host a series of webinars in the coming months and remains focused on outlining the potential impact of the proposed changes in ways that are relevant to data-driven marketers.