ADMA launches survey to revolutionise Australia’s marketing industry Home ADMA launches survey to revolutionise Australia’s marketing industry ADMA launches survey to revolutionise Australia's marketing industry Australia, March 13 2023: The Association for Data-Driven Marketing and Advertising (ADMA) is looking for leading marketers to give up a few minutes of their time to fill out a survey which will help it shape the future of the industry. In return participants will go into a draw for a number of great prizes, including a $500 gift card, training vouchers and ADMA Global Forum access. Andrea Martens, ADMA CEO comments: “We’re launching this project at a critical moment for the Australian marketing industry, with all signs pointing to 2023 as being a big year of change with new privacy laws set to come into force." “This survey is crucial in determining how ADMA can give back to our members and better service the marketing industry to provide the right support and experiences. At ADMA we are dedicated to representing the industry in consultation with regulators.” Survey responses will help set the forward strategy for ADMA, which is a leading provider of educational training, events and representation for the Aussie marketing industry with regulators. Survey results will influence marketing industry bodies and be used to shape ADMA membership benefits, preferences for education and events, membership value, and much more. The survey is open to the wider marketing industry and is not exclusive to ADMA members. Once competed all survey respondents will go into a draw to win one of five prizes: 1x $500 VISA gift card 1x ADMA Global Forum conference ticket: Value $875. One of 3x $500 Training Vouchers for ADMA courses and certificates This survey comes as a follow up to ADMA’s 2020 brand health survey. Results were used to tailor membership offerings, increase regulatory guidance accessibility for members, curate content and events, reshape the education curriculum. The anonymous survey is a great opportunity for marketing professionals to make their opinion known and shape the future of the industry. The survey is open now and will run until March 22. Marketers interested in participating can do so here. 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Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 25th Jul 2024 8 minutes The Privacy Series: A defining change in privacy reforrm To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 25th Jul 2024 6 minutes A world where consumers decide: The importance of first-party data Google's shift towards giving users control over their data marks a turning point in digital marketing. As third-party cookies fade, businesses must pivot to first-party data for personalized, compliant insights. This transition not only meets evolving privacy standards but also strengthens customer relationships through transparency and ethical data practices. Article 25th Jul 2024 Discomfort, discipline and demographic dividends: Holly Ransom on better business Leadership expert Holly Ransom has interviewed a host of legends, including Barack Obama, Venus Williams, Bill and Hillary Clinton and Malcolm Gladwell. Here she discusses hacks for leaders to make more time for learning, broadening your horizons and why Africa should be on your radar, ahead of hosting the ADMA Global Forum in August. Article 23rd Jul 2024 13 mins From launching Google Home to endless curiosity: Optus’ Cameron Luby shares his career highlights In this month’s ADMA Spotlight, we chat to Cameron Luby, Head of Consumer Marketing at Optus, about his professional highlights, how he champions learning through doing, and the power of data-driven marketing campaigns. Article 22nd Jul 2024 15 "Change has become our pornography": Tom Goodwin on the power of simplification Ahead of his keynote at the ADMA Global Forum next month, bestselling author, marketing consultant and iconoclastic media thinker Tom Goodwin open up on how technology, measurement and maths are ruining marketers' ability to do their jobs. Article 27th Jun 2024 8 mins Privacy pending - how marketers can prepare for Australia's imminent privacy law changes The extensive review of Australia’s Privacy Act now appears to have reached the stage where it is ready to be implemented, and there are a number of reforms that will impact marketing operations. Load More
Article 25th Jul 2024 8 minutes The Privacy Series: A defining change in privacy reforrm To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 25th Jul 2024 6 minutes A world where consumers decide: The importance of first-party data Google's shift towards giving users control over their data marks a turning point in digital marketing. As third-party cookies fade, businesses must pivot to first-party data for personalized, compliant insights. This transition not only meets evolving privacy standards but also strengthens customer relationships through transparency and ethical data practices.
Article 25th Jul 2024 Discomfort, discipline and demographic dividends: Holly Ransom on better business Leadership expert Holly Ransom has interviewed a host of legends, including Barack Obama, Venus Williams, Bill and Hillary Clinton and Malcolm Gladwell. Here she discusses hacks for leaders to make more time for learning, broadening your horizons and why Africa should be on your radar, ahead of hosting the ADMA Global Forum in August.
Article 23rd Jul 2024 13 mins From launching Google Home to endless curiosity: Optus’ Cameron Luby shares his career highlights In this month’s ADMA Spotlight, we chat to Cameron Luby, Head of Consumer Marketing at Optus, about his professional highlights, how he champions learning through doing, and the power of data-driven marketing campaigns.
Article 22nd Jul 2024 15 "Change has become our pornography": Tom Goodwin on the power of simplification Ahead of his keynote at the ADMA Global Forum next month, bestselling author, marketing consultant and iconoclastic media thinker Tom Goodwin open up on how technology, measurement and maths are ruining marketers' ability to do their jobs.
Article 27th Jun 2024 8 mins Privacy pending - how marketers can prepare for Australia's imminent privacy law changes The extensive review of Australia’s Privacy Act now appears to have reached the stage where it is ready to be implemented, and there are a number of reforms that will impact marketing operations.