Lyndsay has 17 years’ experience in senior commercial, marketing and consulting roles with leading businesses like Torque (now Virgin Velocity), Telstra, ANZ, Toyota, IAG, RaboDirect AU, David Jones and Myer.
Lyndsay was the Client Service Director for Webalytix UK, a data insight consultancy, where her responsibility was for the delivery of data driven solutions for top brands like The Guardian, O2, Moonpig, Viking River Cruises to name just a few. In addition, she has recently been running her own Data Consultancy called The Data Wizards where she provides insight to drive smarter business processes and assesses the CRM software choices for her clients.
Lyndsay’s passion is all around the Customer and driving loyalty for her clients. Talk to her about the Global Study of Loyalty which she worked on with Ernst & Young, for RaboDirect AU.
Areas of expertise:
- Data Driven Strategy development
- Review of data sources, data structure and measures
- Visualisation of data using tools like Tableau, Power BI and in-house systems
- Analysis and visualisation of big data across business to business and business to consumer scenarios
- Customer loyalty improvement