Kath is the the Co-Founder of Versa and Managing Director of Deepend Melbourne. She has had a 20 year career working in countries as diverse as Russia, Switzerland, England and Australia. She has been involved in the digital space for 15 years and has been responsible for some of the leading websites in Australia.
Kath started Deepend Melbourne in early 2010 and has been successful in building a leading business in Victoria, with a reputation for innovative work and exceptional client service. She has a passion for all things digital and has experience both agency and client side. Since Kath started Deepend Melbourne, the Deepend Group has grown organically and through acquisition to include the brands; Deepend, Nomad, History Will Be Kind and How To Impact. The businesses cover a breadth of consultancy, with a diverse and talented team of innovators, consultants, designers, technologists and communications experts
Prior to starting Deepend Melbourne, She was Chief Product Officer at BlueFreeway where she was responsible for leading the M&A and product development sides of the business. She was also Head of Product at realestate.com.au where she sat on the leadership team during a time of high growth. Prior to Bluefreeway and realestate.com.au, Kath was the Head of Product at seek.com.au and vice president of customer intelligence at Neilsen//NetRatings.
Kath has a background in research, sales and account management and holds an Honours Degree in Management from the University of Leeds, UK.
Kath sits on multiple boards including the Society Of Digital Agencies (SODA) and Digital + Technology Collective.