Marketing has never stood still. But 2026 marks a turning point. The pace is no longer evolutionary – it’s transformative. Regulation is tightening,...

'Twenty per cent of the challenge in AI adoption is technology, eighty per cent is people,' says Sarah Carney, Chief Technology Officer for Microsoft...

Have you seen an ad recently that just gets you? Maybe it predicts where you want to eat? Or supports your favourite footy team? Perhaps your digital...

By the time a child turns 13, there will be approximately 72 million data points gathered about them.[1] The change in digital technology, in...

ADMA has made two submissions to the Productivity Commission’s 2025 reform consultations. For marketers, these submissions address proposed...

Marketing should always be, by design, persuasive.

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

In this regulatory spotlight, we talk to ADMA’s Sarah Waladan, Head of Regulatory and Advocacy. She unpacks her priorities for the role, delves into...

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the...

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

In this series we highlight members of our community who are making a real impact in the complex and important world of regulation and compliance....

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the...

As AI adoption accelerates, Australian businesses are grappling with questions of responsibility, risk, and regulation - with many not recognising...

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the...

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and...

The ground rules for data privacy in Australia have fundamentally changed and we should expect stronger enforcement moving forward. Is your business...

The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association...

Privacy compliance has historically been viewed as a back-office function - something for legal, IT, and data teams to manage behind the scenes. But...

The Weakest Link Series

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties...

The Privacy Series

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The...

As technology continues to reshape the retail landscape, businesses are increasingly adopting tools aimed at enhancing security. At the recent Retail...

This month’s ADMA Regulatory Spotlight features Lachlan Rees, Manager – Government and Public Policy at Suncorp. Lachlan discusses the latest...

In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and...

In an increasingly data-driven world, privacy is no longer a niche concern. Rather, it is a foundational right and a shared responsibility. From the...

This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper,...

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the...

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

As the industry braces for Privacy Act reform and rapid AI adoption, Daniel Eadon, Associate Director of Marketing Performance at Optus, believes the...

If waiting for the second wave of privacy reforms for more clarity on what businesses need to do to become compliant is your strategy, we urge you to...

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the...

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

In this edition of ADMA’s Regulatory Spotlight, we speak to Kate Friedrich, Head of Legal, Cyber, Data & Privacy at Qantas, on the evolving...

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

Marketers need to pay close attention to the release of the Office of the Australian Information Commissioner’s (OAIC) 2025-26 regulatory priorities...

In this edition of ADMA’s Regulatory Spotlight, we speak to Louis Martin, General Manager of Privacy and Customer Trust at Wesfarmers OneDigital,...

Too many marketers think data privacy stops at their own front door. Peter Leonard, Chair of ADMA’s Regulatory and Advocacy Working Group, explains...

Scams are increasing in Australia, damaging trust and brand reputation. The new SMS Sender ID Register will help stop impersonation and protect...

Understand how data drives marketing and the impact of data quality. In this fast-moving world...

Understand how data drives marketing and the impact of data quality. In this fast-moving world...

Understand how data drives marketing and the impact of data quality. In this fast-moving world...

Understand how data drives marketing and the impact of data quality. In this fast-moving world...