In early 2020 organisations found themselves having to reinvent their brand and customer engagement approaches at a rapid rate.
To uncover what this means for the future, 12 marketing leaders from distinct industries, including finance, travel, retail and real estate came together for a series for virtual roundtable sessions, called the Brand Circle - exploring how COVID-19 is reshaping brands from a marketing, sales and service perspective.
Uncover the lessons and ideas you can take from today to regenerate marketing, sales, and service propositions and drive brand saliency tomorrow.
- Seven lessons for the 'new normal'
- Three ways the marketing fraternity can thrive
- Five consumer connection trends during COVID-19