Partners

IncNet, the Principal List Sponsor of ADMA, is a marketing database covering the ANZ top 55,000 companies and organizations, their major divisions and business units, and the 220,000 key decisionmakers within them. Since 1989 IncNet has been used in thousands of precision marketing campaigns targeting the middle to large corporate segment, and has generated $ billions in revenue for its clients. IncNet is also widely used in database build, data verification and enhancement projects, lead qualification and pipeline development, and online lead supply. IncNet recently acquired MarketBase from Fairfax Research to further strengthen its position as the premier supplier of B2B data in Australia. In 2014 IncNet became part of the DCA group of companies.

Founded in 1995, MicroChannel is one of the largest privately owned ‘end-to-end’ business technology companies in the Asia Pacific. With over 280 staff, MicroChannel provides clients with significant depth and access to leading industry experts. MicroChannel’s ‘CRM and Marketing Technology’ division (formerly Engage Digital) is committed to and has a proven track record helping customers to improve their customer engagement strategies, driving client lifetime value and successfully implementing and utilising marketing automation technologies for commercial success. Each year MicroChannel helps our customers deliver over 1 billion targeted and personalised messages to their customers. In addition to the CRM and Marketing Technology team, MicroChannel has broad technology offerings available to clients, including Business Intelligence, ERP, Warehousing, Retail/Point of Sale and Managed IT Services. MicroChannel partners with leading vendors including IBM, SAP, Microsoft, Sage, MYOB and HighJump.

Marketsoft is an agile marketing data services company. Data is essential for marketing success, and we help our customers deliver smarter, more profitable and more customer-centric marketing campaigns by improving the quality of your data and what you do with it. We work with you to understand business objectives and then look at how you can use your data better to achieve them, delivering immediate improvements in profitability as well as longer-term sustainable customer-centric advantage. Marketsoft was founded in the 1970s and was the first to bring the then revolutionary ‘merge purge’ technology to this country. We have been at the forefront of the development of the Australian direct marketing industry, its evolution into data-driven marketing and then today’s era of analytics, trigger marketing and customer-centricity. We bring to the table over 30 years of experience of providing bespoke data solutions for our blue chip customers from industries including banking, finance and insurance, direct response, BtoB, BtoC, non-profits, events, travel and publishing, Marketsoft has always been 100% Australian owned and based, so our customers’ data remains in this country.

AFFINITY is recognised by WARC (World Advertising Research Centre) as Australia’s most effective Digital/Specialist Agency for the last three years 2017, 2018 and 2019 and as Australia’s Most Effective Independent Agency in 2017 & 2018 by the Global Effies Index. We believe in creativity that works, to solve really tough business problems. And we use the best of science and technology to do so. Everything we do relies on data and the real-time information we unearth – because first, we must understand human behaviour before we can leverage it. We walk every step along the customer journey, to empirically isolate the moments that matter most to your customers, and in turn, your business.