Marketsoft
Marketsoft is an agile marketing data services company.
Data is essential for marketing success, and we help our customers deliver smarter, more profitable and more customer-centric marketing campaigns by improving the quality of your data and what you do with it.
We work with you to understand business objectives and then look at how you can use your data better to achieve them, delivering immediate improvements in profitability as well as longer-term sustainable customer-centric advantage.
Marketsoft was founded in the 1970s and was the first to bring the then revolutionary ‘merge purge’ technology to this country. We have been at the forefront of the development of the Australian direct marketing industry, its evolution into data-driven marketing and then today’s era of analytics, trigger marketing and customer-centricity.
We bring to the table over 30 years of experience of providing bespoke data solutions for our blue chip customers from industries including banking, finance and insurance, direct response, BtoB, BtoC, non-profits, events, travel and publishing,
Marketsoft has always been 100% Australian owned and based, so our customers’ data remains in this country.
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